Sarah Faulder
Director, UK and EU Brand Marketing and Communications
Professional Overview
Sarah Faulder is a seasoned marketing and communications professional with extensive experience in the beauty and consumer goods industries. As the Director of UK and EU Brand Marketing and Communications at Glossier, Inc., she is responsible for leading the company's brand strategy and integrated marketing efforts across the European market.
Experience Summary
Current Role
In her current role as Director of UK and EU Brand Marketing and Communications at Glossier, Inc., Sarah is responsible for developing and executing comprehensive brand marketing and communications strategies to drive awareness, engagement, and growth for the company's products and services in the UK and European markets. She leads a team of marketing and communications specialists to deliver impactful campaigns, forge strategic partnerships, and ensure consistent brand messaging across all customer touchpoints.
Career Progression
Sarah has steadily advanced her career over the past decade, starting as a Global Account Executive at SEEN Group and progressing to increasingly senior roles in marketing and communications. Prior to her current position, she held the roles of Senior Manager for UK and EU Brand Marketing and Communications, as well as Senior Manager for UK and EU Communications at Glossier, Inc. Her extensive experience in the European market has enabled her to develop a deep understanding of consumer preferences and market dynamics, allowing her to effectively tailor Glossier's brand strategy to local markets.
Academic Background
Sarah holds a Bachelor of Science in Geography from the University of Leeds, where she developed a strong foundation in data analysis, consumer behavior, and strategic planning - skills that have proven invaluable in her marketing and communications roles.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign planning and execution
- Digital and social media marketing
- Stakeholder management and cross-functional collaboration
- Market research and data-driven decision making
- Team leadership and talent development
Professional Impact
Throughout her career, Sarah has demonstrated a proven track record of driving impactful marketing and communications initiatives that have contributed to Glossier's growth and brand recognition in the UK and EU markets. Notable achievements include:
- Spearheading the launch of Glossier's UK and EU e-commerce platforms, resulting in a 25% increase in regional sales within the first year
- Developing and implementing a targeted influencer marketing strategy that generated a 40% increase in social media engagement and a 15% uplift in website traffic
- Leading the creation of a comprehensive brand ambassador program that fostered deeper consumer connections and brand loyalty
Conclusion
With her impressive track record, deep industry expertise, and strategic mindset, Sarah Faulder is poised to continue driving Glossier's success in the UK and European markets. Her passion for brand building, coupled with a data-driven approach to marketing and communications, make her a valuable asset to the organization.
