Sarah Fuhrmann

Chief Executive Officer

Professional Overview

Sarah Fuhrmann is a seasoned executive with a diverse background spanning entrepreneurship, strategic leadership, and nonprofit advocacy. As the Chief Executive Officer of SGF Coaching and Consulting and UCanRow2, she leverages her expertise in business strategy, organizational development, and community engagement to drive growth and impact.

Experience Summary

Current Roles

Chief Executive Officer, SGF Coaching and Consulting (2023-Present)

• Founding and leading a boutique consulting firm that specializes in providing strategic advisory services to small and medium-sized businesses

• Developing customized solutions to help clients optimize operations, enhance productivity, and achieve their growth objectives

Chief Executive Officer, UCanRow2 (2018-Present)

• Overseeing the strategic direction and day-to-day operations of a leading indoor rowing equipment manufacturer and training program

• Implementing innovative marketing and sales strategies to expand the company's customer base and increase market share

Advocacy Board Member, Family Resource Center (2012-Present)

• Providing strategic guidance and oversight to the organization's advocacy efforts, ensuring the effective representation of the community's needs

Career Progression

Partner, UCanRow2 (2010-2018)

• Played a key role in the company's expansion and product development, contributing to its growth and market leadership

Senior VP & Partner, v-Fluence Interactive (2001-2009)

• Spearheaded the development and implementation of integrated marketing and communication strategies for a wide range of clients

• Served as the Board President for the Family Resource Center (2007-2009), leading the organization's strategic initiatives and advocacy efforts

Newswoman, The Associated Press (1984-1989)

• Gained valuable experience in journalism, honing her communication and storytelling skills

Academic Background

• Master of Business Administration, Michigan Technological University

• Bachelor of Arts in Communications, University of Michigan

Areas of Expertise

• Strategic planning and execution

• Organizational leadership and change management

• Marketing and sales strategy

• Community advocacy and stakeholder engagement

• Operational optimization and process improvement

Professional Impact

• Transformed UCanRow2 into a market-leading indoor rowing equipment manufacturer and training provider, expanding the company's customer base and revenue

• Played a pivotal role in the Family Resource Center's advocacy efforts, ensuring the effective representation of the community's needs

• Consistently recognized for her ability to drive business growth, enhance operational efficiency, and foster strong stakeholder relationships

Conclusion

With her proven track record of success, Sarah Fuhrmann is poised to continue making a significant impact in the business and nonprofit sectors. Her combination of strategic vision, operational expertise, and community engagement makes her a valuable asset to any organization seeking to achieve sustainable growth and social impact.