Sarah Hersh
Experienced Marketing and Communications Leader Driving Innovative Brand Strategies
Professional Overview
Sarah Hersh is an accomplished marketing and communications professional with over 20 years of experience across the public relations, branding, and community engagement sectors. As the Founder of Type A, she leverages her deep industry expertise to help clients develop impactful, data-driven brand strategies that elevate their market presence and drive tangible business results.
Experience Summary
Current Role
As the Founder of Type A, Sarah is responsible for leading the agency's strategic vision, overseeing day-to-day operations, and delivering innovative marketing solutions for a diverse client portfolio. Under her guidance, the agency has established a reputation for creating purpose-driven campaigns that amplify brand narratives and foster meaningful connections with target audiences.
Career Progression
Prior to founding Type A, Sarah served as the Executive Vice President at Percepture, where she spearheaded high-profile marketing and communications initiatives for global clients. She also held regional leadership roles at Gensler and Weber Shandwick, where she demonstrated a proven track record of driving measurable growth and building cross-functional teams to deliver award-winning campaigns.
Early in her career, Sarah gained valuable experience as an Account Executive at Creative Consortium, further honing her skills in integrated marketing and public relations.
Academic Background
Sarah holds a Bachelor of Arts degree in Communications and Marketing from the University of Michigan, where she graduated with honors.
Areas of Expertise
- Brand strategy and development
- Integrated marketing communications
- Public relations and community engagement
- Digital marketing and social media
- Crisis management and reputation enhancement
- Team management and client relations
Professional Impact
Throughout her career, Sarah has been instrumental in shaping impactful marketing strategies for a diverse range of clients, from Fortune 500 companies to innovative startups. Her work has been recognized with numerous industry awards, including the Cannes Lions, SABRE Awards, and PR Week's "40 Under 40" list.
As a respected thought leader, Sarah is a frequent speaker at industry events and has contributed to leading publications, sharing her insights on the evolving marketing landscape and the importance of purpose-driven branding.
Conclusion
With her exceptional track record, strategic acumen, and passionate commitment to delivering measurable results, Sarah Hersh is poised to continue driving innovative marketing solutions and elevating the brands she works with. Her extensive expertise and collaborative leadership style make her a valuable asset to organizations seeking to amplify their market presence and achieve their business objectives.
