Professional Role and Current Position
Sarah Kahn holds the position of Senior Director, Event Marketing at Cognitiv, a cutting-edge AI-driven adtech company specializing in deep learning-powered advertising platforms. Her role centers on orchestrating high-impact industry events, contributing to Cognitiv’s brand visibility and client engagement strategies through innovative event marketing initiatives. Her leadership is recognized internally, with colleagues highlighting her as a key mentor and inspirational figure within the organization.
Career Background and Industry Experience
Sarah’s professional experience spans over nine years within marketing and communications, with a strong focus on advertising technology (adtech) and marketing technology (martech) sectors. Before assuming her leadership role at Cognitiv, Sarah held positions including:
- Senior Events Manager at PebblePost (2018)
- Global Events Specialist for Oracle Data Cloud (2017, via Moat acquisition)
- Communications Lead at Kahn Media Law (2020)
Her earlier career started in 2011 as a Public Relations Intern at The Saxton Group Limited, followed by brand representation work with Vince Camuto at Youth Marketing Connection. This trajectory reflects a solid foundation in public relations, brand activation, and event management across multiple industries prior to her focus on adtech.
Educational Background
Sarah Kahn attended East Brunswick High School and earned a Bachelor’s degree in Communication from Rutgers University. This educational foundation supports her expertise in strategic communications and event marketing within the technology-driven advertising space.
Contributions and Recognition
- Sarah is an active writer and thought leader within Cognitiv, authoring blog posts that underscore Cognitiv’s brand campaigns emphasizing innovation, creativity, and a culture of celebration in adtech marketing.
- She has been publicly acknowledged through awards, notably winning two Cynopsis 2024 Top Women in Media Awards, indicating her prominence and influence as a female leader in media and technology marketing.
- Internally, she is credited for fostering a culture of innovation and meticulous attention to event execution, instrumental in bringing Cognitiv's brand and technology narratives to life during industry events.
Organizational Context and Company Overview
Cognitiv operates at the frontier of AI-driven advertising, leveraging deep learning to optimize client campaigns and deliver personalized audience engagement. The company has positioned itself firmly within the competitive DSP (Demand-Side Platform) landscape with proprietary technology like ContextGPT and strives to elevate marketer outcomes through AI innovation.
Sarah’s role is situated alongside an executive and senior leadership team comprising specialists in engineering, machine learning, product management, finance, and marketing — signaling a highly collaborative and technology-centric environment where her event marketing leadership supports broader go-to-market and revenue growth ambitions.
Actionable Insights
Sarah’s extensive background in event marketing combined with Cognitiv’s high-growth trajectory in AI adtech suggests a strong alignment of her skills with driving customer engagement and brand awareness through experiential and virtual industry forums. Her leadership in delivering complex marketing programs highlights an emphasis on precision, creativity, and measurable impact—qualities aligned with dynamic, data-driven marketing strategies.
Her recognition as a leading woman in media and deep involvement in Cognitiv’s culture initiatives may indicate an openness to partnership and collaboration efforts that emphasize innovation, diversity, and thought leadership within the adtech ecosystem.
LinkedIn Profile: [Sarah Kahn, Cognitiv](https://www.linkedin.com/in/sarah-kahn-6b7b9748)
Company Website: [Cognitiv](https://www.cognitiv.ai/author/sarah-kahn)
