Professional Summary
Professional Overview
Sarah Krampe is a seasoned digital marketing professional with a strong focus on performance media. As the Senior Manager of Digital Performance Media at DSW Designer Shoe Warehouse, she is responsible for developing and executing strategic digital marketing campaigns that drive measurable results.
Experience Summary
Current Role
In her current role, Sarah oversees the planning, implementation, and optimization of DSW's digital performance media initiatives. She collaborates closely with cross-functional teams to ensure the alignment of digital marketing strategies with the company's overall business objectives. Sarah's expertise in data-driven decision-making and her ability to leverage the latest digital marketing tools and technologies have been instrumental in delivering exceptional campaign performance and driving sustainable growth for the business.
Career Progression
Prior to her current position, Sarah held various digital marketing roles within the retail and consumer goods industries. As the Digital Media Manager - Performance Media at DSW, she spearheaded the optimization of the company's paid search, social media, and programmatic advertising campaigns, resulting in significant improvements in customer acquisition and engagement. Before that, she gained valuable experience as the Digital Media Manager - Co-Op at DSW and the Digital Marketing and Ecommerce Manager at Elanco, where she honed her skills in digital strategy development, campaign management, and data analysis.
Academic Background
Sarah holds a Bachelor's degree in Marketing from the University of Southern Indiana, where she demonstrated academic excellence and a passion for the field of digital marketing.
Areas of Expertise
- Digital performance media strategy and execution
- Paid search, social media, and programmatic advertising optimization
- Data-driven decision-making and campaign analysis
- Cross-functional collaboration and stakeholder management
- Digital marketing campaign planning and implementation
- Ecommerce and omnichannel marketing
Professional Impact
During her tenure at DSW, Sarah has spearheaded the implementation of innovative digital marketing strategies that have driven impressive results. She has consistently exceeded key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and customer lifetime value (CLV). Sarah's ability to leverage the latest digital marketing tools and technologies has enabled the company to stay ahead of industry trends and deliver exceptional customer experiences.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Sarah Krampe is a valuable asset to the DSW team. She is committed to continuous learning and innovation, positioning herself as a digital marketing leader who can drive sustainable growth and impact for the business.
