Overview
Name: Sarah LaVallee
Company: Base Beauty Creative Agency™
Current Position: Chief Operating Officer
Location: New York, NY, USA
LinkedIn: [Sarah LaVallee](https://www.linkedin.com/in/sarahlavallee)
Professional Background
Sarah LaVallee is a seasoned professional with extensive experience in eCommerce and brand building. Currently, she holds the position of Chief Operating Officer at Base Beauty Creative Agency™, a New York-based, omni-channel branding agency that specializes in the beauty and wellness industries. Sarah recently started this new role, as announced on her LinkedIn profile, reflecting her career progression and continued influence in the field.
Before joining Base Beauty Creative Agency™, Sarah served as Vice President of Client Success at Channel Bakers, a global advertising and marketing agency. In this role, she added significant depth to the senior leadership team and supported the agency's expanding client roster.
Prior to her tenure at Channel Bakers, Sarah was the Vice President of eCommerce for Wandering Bear Coffee, where she implemented highly profitable eCommerce channels for the consumer packaged goods space.
Key Achievements and Skills
1. Leadership and Strategy: Sarah is described as an inspirational leader who excels in strategizing and implementing profitable eCommerce channels. Her leadership experience spans over a decade, offering deep insights into professional storytelling and brand-building.
2. Thought Leadership: Her insights and expertise have been recognized in notable publications such as the book Amazon for CMOs by Kiri Masters and Mark Power, where she contributed her knowledge on eCommerce strategies.
3. Professional Involvement: Sarah has been featured in various blogs, podcasts, panels, summits, and webinars across the country, where she shares her extensive knowledge and experience in eCommerce and branding.
Base Beauty Creative Agency™
Base Beauty Creative Agency™ is an omni-channel branding agency with over 17 years of experience. The agency specializes in the beauty and wellness industries, providing integrated marketing solutions that bridge traditional silos in marketing and sales channels.
Key Attributes and Achievements
- Location: 231 W 29th Street, Suite 802, New York, NY 10001
- Agency Expertise: The team is known for its expertise in integrated programs, which allow them to synthesize individual metrics holistically, impacting broader business goals.
- Industry Recognition: Featured in publications like Glossy, WWD, Business of Fashion, The Washington Post, and Luxury Daily.
- Events and Awards: The agency participates in industry events like Cosmoprof NA and Beauty Connect Series, and has received accolades such as the DesignRush Best Designs award.
- Podcasts: The agency produces a top-rated industry career journey podcast, WHERE BRAINS MEET BEAUTY™.
Education
Sarah LaVallee is a graduate of Western Connecticut State University, where she pursued a degree that solidified her foundation in business, marketing, and eCommerce strategies.
Personal Interests
Sarah resides in Hudson Valley, NY, with her family and rescue pets. Outside her professional life, she enjoys cooking, outdoor activities, and solving jigsaw puzzles.
Actionable Insights
- Leadership Acumen: Emphasize Sarah's leadership capabilities and her proven track record in driving growth and profitability in beauty and wellness brands.
- Industry Expertise: Highlight Base Beauty's focus on integrated marketing solutions, which could be of particular interest to clients looking for holistic marketing strategies.
- Professional Network: Utilize Sarah’s extensive professional network and thought leadership presence to leverage introductions and collaborations in industry-relevant events and platforms.
Focusing on these aspects could foster deeper engagement and build a strong foundation for mutually beneficial partnerships.
