Professional Background
Sarah LeMoine currently serves as a Business Development Representative (BDR) at Aspire, a leading influencer marketing platform endorsed by major brands including HelloFresh, Walmart, and Dyson. She transitioned into this role in April 2024.
Role and Responsibilities
Sarah's role at Aspire revolves around leveraging her dual expertise in sales and content creation. Her background as a content creator informs her unique perspective in sales, enabling her to provide valuable insights into brand influence strategies.
Key responsibilities include:
- Developing new business opportunities and nurturing client relationships.
- Guiding client campaigns and providing strategic advice on campaign execution.
- Facilitating integration of Aspire’s services, which include seamless Shopify integration for better management of sales, conversions, and commissions from a unified platform.
Professional Activities and Achievements
Sarah is an active content creator and regularly shares her insights on LinkedIn, emphasizing the importance of adapting to consumer behavior and visibility. Her recent notable posts include:
- April 16, 2024: Announcing her new role as BDR at Aspire and expressing her enthusiasm for combining her experience in sales and content creation.
- June 3, 2024: Highlighting her admiration for Aspire’s team and their expert guidance on campaign strategy and execution.
- August 14, 2024: Expounding on the importance of evolving brand visibility strategies to resonate with consumer voices and behaviors.
Influencer Marketing Advocacy
Sarah advocates for the integration of effective influencer marketing strategies, as evident from her LinkedIn activities. She underscores that while influencer marketing is crucial, it must be complemented by robust affiliate and ambassador programs. Examples cited in her posts include:
- Care/of: Expanding to 200 ambassadors, driving 400K+ engagements and an 85% increase in posts.
- Mountain Rose Herbs: Achieving 140K in revenue through affiliates.
- Chomps: Establishing 250+ ambassador relationships, resulting in a 100% boost in shopper acquisitions.
Sarah’s insights into affiliate marketing are aimed at driving engagements and conversions more efficiently through Aspire’s platform. She emphasizes the importance of having a unified approach to managing influencer and affiliate programs for scaling client success.
Networking and Engagement
Sarah’s professional network on LinkedIn includes commendations and congratulations from industry peers, demonstrating her well-regarded reputation. Prominent endorsements include:
- Ian Hurley: Sales Leader and Coach.
- Monica Scaglione: Senior Account Executive at Aspire.
- Noelle Defour: Account Director at Carbon6.
These connections reflect her active engagement with industry professionals and her role in driving collaboration and communication within Aspire and beyond.
Conclusion
Sarah LeMoine’s role as a Business Development Representative at Aspire combines her expertise in content creation and sales to spearhead innovative influencer marketing strategies. Her professional activities and network engagements suggest a strong acumen in driving client success through integrated marketing approaches, making her a valuable contact within the influencer marketing domain.
