Sarah Lewen

VP of Marketing, SonderMind

New York, New York, United States

Professional Overview
Sarah Lewen is an accomplished marketing executive with extensive experience in the digital health and e-commerce industries. As the VP of Marketing at SonderMind, she leads the company's strategic marketing initiatives, driving brand awareness, customer acquisition, and revenue growth.

Experience Summary

Current Role
In her current role as VP of Marketing at SonderMind, Sarah is responsible for developing and executing the company's comprehensive marketing strategy. She oversees a team of marketing professionals and collaborates cross-functionally to ensure the effective promotion of SonderMind's innovative mental health services. Under her leadership, the marketing department has achieved significant growth, contributing to the company's expanding customer base and revenue.

Career Progression
Prior to joining SonderMind, Sarah was the Founder and Principal of SRL Ventures, where she provided strategic advisory services to early-stage digital health startups. She also served as the Chief Experience Officer at Talkspace, where she was instrumental in driving user engagement and brand awareness. Sarah's previous experience includes senior marketing roles at Amazon, where she spearheaded successful campaigns for the company's advertising and music divisions.

Academic Background
Sarah holds a Bachelor of Arts degree in Economics from the University of Chicago, where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and execution

• Brand development and positioning

• Customer acquisition and retention

• Data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at SonderMind, Sarah has been instrumental in driving the company's growth, leading initiatives that have resulted in a 35% increase in new customer acquisition and a 27% improvement in customer retention. She has also spearheaded the development of innovative marketing campaigns that have earned industry recognition, including a prestigious Clio Health award.

Conclusion
With her proven track record of success in the digital health and e-commerce sectors, Sarah Lewen is a strategic marketing leader who consistently delivers measurable results. Her expertise in data-driven marketing, customer engagement, and brand building positions her as a valuable asset to SonderMind as the company continues to expand its reach and positively impact the mental health landscape.