Sarah Linkhorn

Marketing Director, Skechers Performance Division
Redondo Beach, California, United States

Professional Overview

Sarah Linkhorn is an experienced marketing executive with over 15 years of expertise in the footwear and apparel industry. As the Marketing Director for the Skechers Performance Division, she leverages her deep understanding of consumer trends, brand strategy, and omnichannel marketing to drive the division's growth and market share.

Experience Summary

Current Role

As the Marketing Director for the Skechers Performance Division, Sarah is responsible for developing and implementing comprehensive marketing strategies to promote the company's line of high-performance athletic shoes and activewear. She oversees a team of marketing professionals and collaborates cross-functionally to ensure consistent brand messaging, effective campaigns, and impactful consumer engagement across all channels. Under her leadership, the Skechers Performance Division has achieved double-digit revenue growth and expanded its presence in the competitive performance footwear market.

Career Progression

Prior to her current role, Sarah held several positions within Skechers, starting as a Visual Logistics Coordinator and progressing through the ranks to become the Global Director of Visual Merchandising. In this role, she was instrumental in enhancing the brand's in-store experiences and visual identity, contributing to Skechers' rapid global expansion. Before joining Skechers, Sarah gained valuable retail experience as a Retail Store Manager at Ann Taylor and as a Traveling Consultant for Pi Beta Phi Fraternity.

Academic Background

Sarah holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Omnichannel marketing and digital engagement

• Consumer behavior and market analysis

• Retail operations and visual merchandising

• Collaborative leadership and team management

Professional Impact

During her tenure at Skechers, Sarah has spearheaded several successful marketing campaigns that have contributed to the company's growth and recognition in the performance footwear segment. She led the development and launch of the Skechers Performance Division's award-winning "Go the Distance" campaign, which generated a 25% increase in brand awareness and a 15% uplift in sales. Additionally, Sarah's strategic oversight of the division's social media presence and influencer marketing initiatives has resulted in a 35% increase in digital engagement and a 20% growth in e-commerce revenue.

Conclusion

With her extensive industry experience, strategic mindset, and strong track record of driving measurable results, Sarah Linkhorn is a dynamic marketing leader poised to continue propelling the Skechers Performance Division to new heights of success.