Profile Overview
Name: Sarah Liu
Position: Chief Operating Officer (COO)
Company: TOPL - Ultimate Reusable Cups
LinkedIn: [Sarah Liu - LinkedIn](https://uk.linkedin.com/in/sarahliuxt)
Sarah Liu serves as the COO at TOPL - Ultimate Reusable Cups, a company dedicated to transforming on-the-go drinking with reusable cup products designed for sustainability and practicality.
Professional Background
Experience
- Current Role: Chief Operating Officer, TOPL - Ultimate Reusable Cups
- Responsibilities: Oversight of daily operations, strategic planning, and execution of business initiatives aimed at enhancing the company's product offerings and market reach.
- Notable Achievements:
- Spearheading TOPL's exhibition at CATEX, aiming to connect with Irish coffee distributors. This demonstrates a strategic push towards expanding their market presence in Ireland.
- Leading efforts on sustainability, underlined by her active promotion and participation in industry events focusing on sustainable coffee and reusable products.
- Previous Role: CMO at TOPL and YOOLOX, as detailed in her mentor profile at [SuperCharger Ventures](https://www.superchargerventures.com/mentors/sarah-liu)
Education
- RMIT University: Background in a scientific discipline, which transitioned into a marketing focus specialized in e-commerce and SaaS.
Company Information
TOPL - Ultimate Reusable Cups
- Website: [TOPL](http://www.toplcup.com)
- Mission: To create reusable cups for on-the-go drinking that customers will want to reuse forever, aligning with the sustainability trend in consumer products.
- Product Range:
- Stroll Collection: Priced around £23.00 each, available in various colors such as Mint, Oat, Olive, Peach, Stone, and Navy.
- Spare Lids: Priced at £12.00, promoting the company's commitment to replacing parts rather than whole products.
- Key Features: 360° lip design for enhanced sensory drinking experience, emphasizing both flavor and aroma release.
Market and Strategic Initiatives
- Focus on Sustainability: Sarah Liu actively promotes the company's sustainability credentials, evident from her engagement in events and social media posts focusing on sustainable drinking solutions.
- Examples of Engagement: Recent posts include:
- Announcement of TOPL's exhibition at CATEX, targeting Irish coffee distributors ([LinkedIn Post - Feb 17, 2023](https://www.linkedin.com/posts/sarahliuxt_topl-sustainability-coffee-activity-7032358794466578433-X-2S)).
- Mentions in posts by collaborators and other industry professionals, reinforcing her role in advocating for sustainable reusable cup solutions.
- E-commerce and Market Reach: Sarah Liu’s background in e-commerce is leveraged to broaden TOPL's market reach through online platforms. Notably, the company offers products directly through its website and platforms like Grommet, promoting ease of purchase and customer engagement.
Networking and Connections
- LinkedIn: Over 500 connections, signifying a robust professional network which can be advantageous in establishing partnerships and expanding business reach.
- Collaborations and Mentions:
- Mentioned by Dan Nistor for TOPL’s innovative approach to sustainable cups, reflecting the industry acknowledgment and potential networking opportunities.
Notable Company Achievements
- Recognition and Partnerships: Recently listed with the prestigious Simon Lévelt, enhancing TOPL's brand credibility and market recognition.
Summary
Sarah Liu’s role as COO of TOPL - Ultimate Reusable Cups underscores her significant influence in driving the company's strategic initiatives towards sustainability, operational efficiency, and market expansion. Her comprehensive background in science and e-commerce, combined with her active professional networking, positions her as a pivotal figure in the reusable cup industry's innovation and growth. By focusing on sustainability and enhancing the sensory drinking experience, TOPL under her leadership continues to make considerable strides in capturing the evolving demands of environmentally conscious consumers.
