Sarah Locklear

Vice President, Global Brand Director

Professional Overview
Sarah Locklear is a seasoned marketing and brand management professional with over a decade of experience driving global brand strategy and execution for leading financial services firms. As the Vice President of Global Brand Director at State Street Global Advisors, she is responsible for overseeing the development and implementation of the firm's integrated brand initiatives across international markets.

Experience Summary

Current Role
In her current role as Vice President, Global Brand Director at State Street Global Advisors, Sarah is responsible for leading the company's global brand marketing strategy and execution. She oversees a team of brand managers and creatives to ensure consistent brand messaging, visual identity, and campaign deployment across all customer touchpoints. Under her leadership, the firm has achieved significant brand recognition and engagement, contributing to increased asset inflows and market share.

Career Progression
Prior to her current role, Sarah held various marketing and brand management positions, steadily advancing her career. She served as the Assistant Vice President of Global Brand Manager at State Street Global Advisors, where she played a key role in the firm's successful rebrand and global brand rollout. Before that, she was a Senior Marketing Manager at Putnam Investments, where she developed and executed impactful marketing campaigns that drove brand awareness and customer acquisition. Earlier in her career, Sarah worked as a Strategist and Senior Strategist at DeSantis Breindel, a leading brand consultancy, and as an Account Executive at Finn Partners, a global public relations firm.

Academic Background
Sarah holds a Bachelor of Arts degree in Marketing and Communications from the University of Texas at Austin, where she graduated with honors.

Areas of Expertise

• Global brand strategy and management

• Integrated marketing campaign development and execution

• Digital marketing and social media optimization

• Customer segmentation and target audience analysis

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at State Street Global Advisors, Sarah has spearheaded the development and implementation of the firm's award-winning global brand campaign, which has contributed to a 25% increase in brand awareness and a 15% rise in asset inflows. She has also led the successful integration of the firm's brand identity across various touchpoints, including its website, social media channels, and client-facing materials, resulting in a more cohesive and impactful brand presence.

Conclusion
With her extensive experience in brand management, marketing strategy, and global execution, Sarah Locklear is a valuable asset to State Street Global Advisors. Her proven track record of driving successful brand initiatives and delivering measurable results positions her as a respected leader in the financial services industry.