Professional Summary

Professional Overview

Sarah Lombard is an accomplished Chief Marketing Officer with a proven track record of driving growth, innovation, and brand transformation in the health and wellness industry. With over 15 years of experience, she has spearheaded successful marketing strategies for leading consumer brands, positioning them for long-term success.

Experience Summary

Current Role

As the Chief Marketing Officer at MegaFood, Sarah is responsible for overseeing the company's overall marketing and brand strategy. She leads a talented team in developing and executing integrated marketing campaigns that amplify MegaFood's position as a trusted provider of high-quality, natural supplements. Under her leadership, the company has experienced significant increases in brand awareness, customer engagement, and sales revenue.

Career Progression

Prior to her current role, Sarah served as the Vice President of Brand Marketing at WellMore Holdings, where she was instrumental in revitalizing the company's brand portfolio and driving market share growth. Before that, she held the position of Senior Brand Director for the Slimfast brand at Glanbia Performance Nutrition (GPN), where she successfully repositioned the brand and implemented innovative marketing initiatives that resulted in increased sales and profitability.

Earlier in her career, Sarah gained valuable experience in brand management, regulatory affairs, and project management at Maple Leaf Foods Inc. and Iovate Health Sciences International Inc. Her diverse background, combined with her passion for the health and wellness industry, has enabled her to navigate complex challenges and deliver impactful results.

Academic Background

Sarah holds a Bachelor of Commerce degree from the University of Guelph, where she specialized in Marketing and Consumer Studies. During her time at the university, she also served on the Board of Directors for the University of Guelph Alumni Association, demonstrating her commitment to community engagement and professional development.

Areas of Expertise

• Strategic brand management and positioning

• Integrated marketing campaign development and execution

• Digital and social media marketing optimization

• New product launch and brand revitalization

• Consumer insights and market trend analysis

• Cross-functional leadership and team management

Professional Impact

Under Sarah's leadership, the Slimfast brand experienced a 25% increase in market share and a 20% improvement in customer satisfaction ratings. At WellMore Holdings, she spearheaded a comprehensive rebrand that resulted in a 30% increase in website traffic and a 15% boost in online sales. In her current role at MegaFood, Sarah has overseen the successful launch of several innovative product lines, contributing to a 18% year-over-year growth in revenue.

Conclusion

With her extensive experience, strategic vision, and a deep understanding of the health and wellness industry, Sarah Lombard is a versatile and impactful marketing leader. She is poised to continue driving meaningful change and delivering measurable results for MegaFood and its stakeholders.