Professional Summary

Professional Overview

Sarah Long is a seasoned marketing executive with over 15 years of experience in the alcohol and consumer packaged goods industries. As the Chief Marketing Officer at WhistlePig Whiskey, she is responsible for driving the brand's strategic marketing initiatives, overseeing product innovation, and leading a talented team of marketing professionals. With a strong background in brand building, consumer insights, and digital transformation, Sarah is a respected thought leader in the marketing field.

Experience Summary

Current Role

As the Chief Marketing Officer at WhistlePig Whiskey, Sarah is responsible for developing and executing the company's comprehensive marketing strategy. She oversees all aspects of marketing, including brand positioning, go-to-market planning, digital and traditional advertising, and customer engagement. Under her leadership, WhistlePig has experienced significant growth, with the brand gaining recognition as a premium player in the American whiskey category.

Career Progression

Prior to joining WhistlePig, Sarah held the role of Chief Marketing Officer at Mars, where she was instrumental in driving the company's digital transformation and strengthening its global brand portfolio. She has also served as the Chief Marketing Officer and Board Member at Rémy Cointreau, where she spearheaded successful brand revitalization initiatives and international expansion efforts.

Sarah's career journey has also included leadership positions at Diageo and Molson Coors, where she demonstrated her expertise in innovation, marketing, and brand management within the beverage industry. Her diverse experience and proven track record of driving growth and profitability have made her a respected and sought-after marketing executive.

Academic Background

Sarah holds a degree from Queen's University, where she specialized in business and marketing. Her academic achievements and commitment to continuous learning have contributed to her extensive industry knowledge and strategic decision-making abilities.

Areas of Expertise

• Strategic brand management and positioning

• Consumer insights and market research

• Digital marketing and e-commerce

• Product innovation and portfolio optimization

• Cross-functional team leadership and collaboration

• International marketing and growth strategy

Professional Impact

Throughout her career, Sarah has been recognized for her ability to drive measurable business results. At Rémy Cointreau, she led the successful relaunch of the Rémy Martin cognac brand, which resulted in significant revenue growth and increased market share. At Mars, she spearheaded the company's digital transformation, implementing innovative marketing technologies and data-driven strategies that enhanced customer engagement and loyalty.

Conclusion

Sarah Long's impressive track record, coupled with her deep industry expertise and strategic vision, make her a valuable asset to WhistlePig Whiskey. As the Chief Marketing Officer, she is well-positioned to further elevate the brand's market presence, drive sustainable growth, and solidify its position as a leading player in the American whiskey category.