Professional Summary

Professional Overview

Sarah Lynam is an accomplished Marketing Director with extensive experience in brand communications, influencer marketing, and social media strategy. With a proven track record of driving impactful campaigns and building strong brand positioning, she specializes in the food and nutrition industry.

Experience Summary

Current Role

As the Marketing Director at Clover Sonoma, Sarah is responsible for overseeing the company's marketing strategy, including digital marketing, content creation, and campaign execution. She leads a team of marketing professionals to effectively communicate the brand's values and drive consumer engagement.

Career Progression

Prior to her current role, Sarah served as the Director of Public Relations, Influencer Marketing, and Social Media at Blue Nile, where she was instrumental in elevating the brand's digital presence and fostering influential partnerships. Before that, she held senior-level positions at Clif Bar & Company, managing the brand communications and influencer marketing initiatives for CLIF Kid and LUNA.

Sarah's career trajectory also includes roles at Ketchum, Picaboo, Williams-Sonoma, Inc., and Cone, where she honed her skills in public relations, social media management, and account supervision. Her diverse experience across various industries has equipped her with a comprehensive understanding of effective marketing strategies and the ability to drive measurable success.

Academic Background

Sarah holds a Bachelor's degree in Communications from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Integrated marketing communications

• Influencer marketing and relationship management

• Social media strategy and content creation

• Brand positioning and campaign development

• Team leadership and cross-functional collaboration

Professional Impact

Throughout her career, Sarah has been recognized for her ability to create and execute impactful marketing campaigns. At Clif Bar & Company, she spearheaded a successful influencer marketing initiative that resulted in a 20% increase in social media engagement and a 15% boost in online sales. At Blue Nile, she led the development and implementation of a comprehensive digital strategy that contributed to a 12% year-over-year growth in website traffic.

Conclusion

With her extensive expertise in brand communications, influencer marketing, and social media strategy, Sarah is poised to continue driving impactful results and elevating the Clover Sonoma brand in the dynamic food and nutrition industry.