Professional Summary
Professional Overview
Sarah Marzano is a seasoned retail, ecommerce, and retail media industry expert, currently serving as the Principal Analyst for Retail, Ecommerce and Retail Media at EMARKETER. With a deep understanding of the evolving landscape of the retail sector, she provides strategic insights and data-driven analysis to help her clients navigate the complex challenges and emerging trends shaping the industry.
Experience Summary
Current Role
As the Principal Analyst at EMARKETER, Sarah is responsible for delivering in-depth research, market intelligence, and strategic recommendations to clients across the retail, ecommerce, and retail media domains. She leverages her extensive industry expertise to provide data-driven insights that empower businesses to make informed decisions and capitalize on emerging opportunities.
Career Progression
Prior to joining EMARKETER, Sarah held various leadership roles, including Director of Retail Strategy at Circana (formerly The NPD Group), Director of Emerging Retail Strategy at The NPD Group, and Senior Principal Analyst and Senior Principal Advisor for Digital Retail Strategy at Gartner. She has also garnered valuable experience as a Merchandising Analyst and Strategist at RetailMeNot and in Merchandising roles at Macy's and Lord + Taylor.
Throughout her career, Sarah has demonstrated a proven track record of delivering strategic insights, driving impactful initiatives, and contributing to the success of her clients and organizations. Her deep understanding of the retail ecosystem, combined with her analytical acumen and industry foresight, has made her a trusted advisor to leading brands and industry stakeholders.
Academic Background
Sarah holds a degree in Fashion Merchandising from the Fashion Institute of Technology, where she honed her skills in retail strategy, consumer behavior, and data analysis.
Areas of Expertise
- Retail industry trends and market dynamics
- Ecommerce strategy and optimization
- Retail media and advertising ecosystem
- Data-driven decision-making and strategic planning
- Retail merchandising and omnichannel operations
- Consumer behavior and market segmentation
Professional Impact
Sarah's research and insights have been widely recognized and featured in prominent industry publications, conferences, and client engagements. Her ability to translate complex data into actionable strategies has made her a valuable asset to her clients, enabling them to stay ahead of the curve and capitalize on emerging opportunities in the rapidly evolving retail landscape.
Conclusion
With her extensive experience, deep industry knowledge, and unwavering commitment to delivering transformative insights, Sarah Marzano is poised to continue driving innovation and shaping the future of the retail, ecommerce, and retail media industries.
