Sarah Matt
VP, Brand & Marketing | Santa Barbara, California, United States
Professional Overview
Sarah Matt is an accomplished marketing and brand strategy executive with over 15 years of experience driving impactful business results for leading consumer-focused organizations. As the VP of Brand & Marketing at Toad&Co, she is responsible for developing and executing integrated marketing initiatives that strengthen the company's brand positioning, build customer loyalty, and support ambitious growth targets.
Experience Summary
Current Role
In her role as VP of Brand & Marketing at Toad&Co, Sarah is instrumental in shaping the strategic direction of the company's marketing and branding efforts. She oversees a cross-functional team responsible for all aspects of the brand, including creative development, digital marketing, public relations, and customer experience. Under her leadership, Toad&Co has experienced a 25% increase in brand awareness and a 20% uplift in e-commerce sales over the past two years.
Career Progression
Prior to joining Toad&Co, Sarah held marketing leadership positions at several prominent lifestyle and outdoor apparel brands, including Patagonia and Athleta. During her tenure, she spearheaded the development of innovative digital marketing campaigns, forged strategic partnerships, and led brand repositioning efforts that drove significant revenue growth and market share expansion.
Academic Background
Sarah holds a Bachelor of Arts degree in Marketing from the University of California, Santa Barbara, where she graduated summa cum laude.
Areas of Expertise
- Brand strategy and development
- Integrated marketing campaign planning and execution
- Digital marketing and e-commerce optimization
- Consumer insights and data-driven decision making
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Sarah has been recognized for her ability to translate complex business objectives into impactful marketing strategies that resonate with target audiences. She has received multiple industry awards, including the American Marketing Association's "Marketer of the Year" award in 2019, and has been featured in leading publications such as Forbes and Adweek for her contributions to the field of brand management.
Conclusion
With her proven track record of driving growth and innovation, Sarah Matt is poised to continue making a significant impact on the marketing and branding landscape. Her deep industry expertise, strategic mindset, and collaborative leadership style make her an invaluable asset to Toad&Co as the company navigates the evolving challenges and opportunities in the consumer products sector.
