Professional Summary

Professional Overview

Sarah Ng is a Connected TV Paid Media Marketing Intern at The Walt Disney Company, where she leverages her expertise in media analytics and digital marketing to support the company's streaming initiatives. With a strong background in research operations, multiplatform analytics, and marketing strategy, Sarah is poised to make a significant impact in the fast-paced media and entertainment industry.

Experience Summary

Current Role

As a Connected TV Paid Media Marketing Intern at Disney Streaming, Sarah is responsible for analyzing and optimizing paid media campaigns across various connected TV platforms. She collaborates cross-functionally with the marketing and analytics teams to develop targeted strategies, measure campaign performance, and identify opportunities for growth. Through her work, Sarah contributes to the company's efforts to enhance the user experience and drive subscriber acquisition for Disney's streaming services.

Career Progression

Prior to her current role, Sarah gained valuable experience as a Research Operations Intern at NBCUniversal, where she supported data collection, analysis, and reporting for audience research initiatives. She also held internships at Paramount, where she contributed to multiplatform research and analytics for Nickelodeon, and at Baruch College's Starr Career Development Center, where she assisted with marketing and programming efforts.

Throughout her academic and professional journey, Sarah has demonstrated a strong interest in the media and entertainment industry, as evidenced by her involvement with the United Chinese Language Association at Baruch College and her participation in the Career.edYOU Academy program at JPMorgan Chase & Co.

Academic Background

Sarah holds a Bachelor of Business Administration degree from Baruch College, where she is pursuing a concentration in Marketing. Her academic achievements include her active participation in student organizations and her commitment to professional development opportunities.

Areas of Expertise

• Connected TV paid media strategy and optimization

• Multiplatform audience research and analytics

• Digital marketing campaign management

• Cross-functional collaboration and project management

• Analytical problem-solving and data-driven decision-making

Professional Impact

Through her internships, Sarah has contributed to the success of various media and marketing initiatives, leveraging her quantitative skills and strategic mindset to deliver measurable results. Her ability to translate data insights into actionable recommendations has earned her recognition from her supervisors and peers.

Conclusion

With a passion for the media and entertainment industry and a demonstrated track record of success, Sarah Ng is poised for a promising career trajectory. As she continues to hone her skills and expand her industry knowledge, she is well-equipped to make a meaningful impact in the connected TV and digital media landscape.