Sarah Pariseau
Director, Global Corporate Communications
Professional Overview
Sarah Pariseau is an accomplished corporate communications leader with over a decade of experience driving strategic communications and reputation management initiatives for renowned brands. In her current role as Director of Global Corporate Communications at Crocs, Inc., she oversees the development and execution of integrated communications programs that enhance the company's global brand presence and positioning.
Experience Summary
Current Role
As Director of Global Corporate Communications at Crocs, Inc., Sarah is responsible for developing and implementing comprehensive communications strategies that support the company's key business objectives. She leads a team of communications professionals in creating impactful content, managing media relations, and coordinating cross-functional initiatives that strengthen Crocs' corporate reputation and employee engagement worldwide.
Career Progression
Prior to joining Crocs, Sarah held senior-level communications roles at leading agencies, including Vice President of Corporate Reputation/Purpose at Ketchum and various Account Director and Manager positions at Matter Communications, Backbone Media, and 360 Public Relations. Throughout her career, she has demonstrated a strong track record of delivering measurable results and driving positive change for her clients.
Academic Background
Sarah holds a Bachelor of Arts degree in Communications and Public Relations from Boston University, where she graduated with honors.
Areas of Expertise
- Integrated corporate communications strategy
- Reputation management and brand positioning
- Media relations and content creation
- Crisis communications and issue management
- Employee engagement and internal communications
- CSR and purpose-driven initiatives
Professional Impact
During her tenure at Ketchum, Sarah spearheaded a highly successful purpose-driven communications campaign for a major financial services client, resulting in a 20% increase in brand favorability and a 15% boost in employee sentiment. At Backbone Media, she led the communications strategy for a leading outdoor apparel brand, securing over 50 high-profile media placements and driving a 25% increase in social media engagement.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Sarah is poised to continue making a significant impact in her role at Crocs. She is committed to leveraging her expertise to elevate the company's global communications efforts and contribute to its ongoing growth and industry leadership.
