Sarah Scudder is a seasoned marketing executive with over 15 years of experience driving strategic growth initiatives and transforming marketing functions for leading technology companies. As the Vice President of Marketing at Oomnitza, she leverages her expertise in procurement, supply chain, and enterprise software to elevate the company's brand, generate demand, and accelerate revenue growth.
Experience Summary
Current Role
As the Vice President of Marketing at Oomnitza, Sarah is responsible for developing and executing the company's comprehensive marketing strategy. She oversees all marketing functions, including content creation, digital marketing, events, and strategic partnerships. Under her leadership, Oomnitza has experienced significant increases in website traffic, lead generation, and brand awareness within the procurement and supply chain technology sectors.
Sarah is also an active member of the Forbes Communications Council, where she contributes thought leadership and industry insights to help shape the future of marketing and communications.
Career Progression
Prior to joining Oomnitza, Sarah served as the Chief Marketing Officer (CMO) at SourceDay, where she led the company's rebranding efforts and implemented successful demand generation campaigns. She also held the role of President and Chief Revenue Officer (CRO) at Real Sourcing Network LLC, where she was instrumental in driving the company's rapid growth and expansion.
Earlier in her career, Sarah was the Chief Growth Officer at The Sourcing Group, where she spearheaded new market entry strategies and oversaw the development of innovative procurement and supply chain solutions.
Academic Background
Sarah holds a Bachelor's degree in Marketing from the University of Texas at Austin, where she graduated with honors.
Areas of Expertise
- Procurement and supply chain technology
- Enterprise software marketing
- Demand generation and lead nurturing
- Brand strategy and positioning
- Content creation and digital marketing
- Strategic partnership development
- Cross-functional team leadership and collaboration
Professional Impact
As a recognized thought leader in the procurement and marketing industries, Sarah has been named a Top Global Procurement & Marketing Influencer and Thought Leader by Thinkers360. She has also hosted the popular "What the Duck?!" podcast, where she has interviewed industry experts and shared insights on the latest trends and best practices.
Conclusion
With her exceptional marketing acumen, strategic vision, and deep industry expertise, Sarah Scudder is well-positioned to drive continued growth and success for Oomnitza. Her commitment to innovation, collaboration, and measurable results makes her a valuable asset to her team and the broader technology community.
