Sarah Tabb

Fractional CMO | New York, NY

Professional Overview

Sarah Tabb is an experienced marketing executive with a proven track record of driving growth and transformation for leading consumer brands. As a Fractional CMO, she leverages her deep industry expertise and data-driven approach to help companies achieve their strategic marketing and revenue goals.

Experience Summary

Current Role

Sarah currently serves as the Fractional CMO at Daily Harvest, a fast-growing direct-to-consumer healthy food and beverage company. In this role, she is responsible for developing and implementing comprehensive marketing strategies to accelerate the brand's expansion, enhance customer engagement, and drive sustainable growth.

Career Progression

Prior to her current role, Sarah held various leadership positions in the consumer packaged goods and food & beverage industries. She served as the Chief Marketing Officer and General Manager of eCommerce at Studs, a direct-to-consumer jewelry brand, where she spearheaded the company's omnichannel marketing initiatives and digital transformation.

Earlier in her career, Sarah spent over 6 years at Milk Bar, a premium dessert brand, progressing from Senior Director of Marketing to Vice President of Brand and Marketing. During her tenure, she played a pivotal role in building the Milk Bar brand, driving innovative marketing campaigns, and expanding the company's digital presence and eCommerce capabilities.

Sarah also gained valuable experience in the consumer packaged goods industry, holding brand management roles at The Coca-Cola Company, where she worked on iconic brands like smartwater, Coke, and Gold Peak Tea.

Academic Background

Sarah holds a Master of Business Administration from the Kellogg School of Management at Northwestern University, where she specialized in Marketing and Strategy. She also earned a Bachelor's degree from a prestigious university, further honing her analytical and problem-solving skills.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Digital marketing and eCommerce optimization

• Brand building and positioning

• Consumer insights and data-driven decision making

• Cross-functional collaboration and team leadership

• Scaling high-growth consumer brands

Professional Impact

Throughout her career, Sarah has demonstrated a strong track record of driving measurable results. At Milk Bar, she spearheaded the brand's digital transformation, leading to a significant increase in online sales and customer engagement. As the CMO at Studs, she played a pivotal role in the company's rapid expansion, overseeing the launch of new product lines and the implementation of innovative marketing campaigns.

Conclusion

With her extensive experience, strategic mindset, and data-driven approach, Sarah Tabb is a versatile marketing executive poised to make a lasting impact on the organizations she serves. As a Fractional CMO, she is committed to helping companies navigate the evolving marketing landscape and achieve their ambitious growth objectives.