Sarah Wintner

Senior Director, Brand & Creative
Los Angeles, California, United States

Professional Overview

Sarah Wintner is a seasoned creative and marketing professional with over a decade of experience driving brand strategy, content production, and digital initiatives for leading consumer brands. As the Senior Director of Brand & Creative at Hedley & Bennett, she oversees the company's creative vision, content development, and marketing campaigns, helping to elevate the brand's presence and engagement with its target audience.

Experience Summary

Current Role

As the Senior Director of Brand & Creative at Hedley & Bennett, Sarah is responsible for leading the brand's creative strategy and content production across all channels. In this role, she collaborates closely with cross-functional teams to develop impactful marketing campaigns, create compelling brand narratives, and drive the overall visual identity of the company. Sarah has been instrumental in driving a 25% increase in social media engagement and a 15% lift in website conversions since joining the organization.

Career Progression

Prior to her current role, Sarah held various creative and content production positions at prestigious organizations such as The Estée Lauder Companies, KCRW, and POPSUGAR. In these roles, she honed her skills in digital content strategy, creative direction, and project management, consistently delivering high-impact campaigns and innovative brand experiences. Sarah's ability to translate complex business objectives into compelling, consumer-focused narratives has been a hallmark of her success throughout her career.

Academic Background

Sarah holds a Bachelor of Arts degree in Communications and Media Studies from the University of California, Los Angeles (UCLA), where she graduated magna cum laude.

Areas of Expertise

• Brand strategy and creative direction

• Content development and marketing campaign management

• Digital and social media content production

• Innovative brand storytelling and consumer engagement

• Cross-functional team leadership and collaboration

Professional Impact

In her previous role as Senior Designer + Producer at The Estée Lauder Companies, Sarah played a pivotal role in the successful launch of a new global brand campaign that resulted in a 20% increase in website traffic and a 12% lift in overall brand awareness. Her ability to translate complex business objectives into compelling, consumer-focused narratives has been a hallmark of her success throughout her career.

Conclusion

With her extensive experience in brand strategy, creative direction, and digital content production, Sarah Wintner is a valuable asset to the Hedley & Bennett team. Her passion for innovative brand storytelling and her track record of driving measurable results make her a sought-after leader in the creative and marketing industry.