Saria Atiye is a seasoned Senior Art Director with extensive experience in the beauty and cosmetics industry. Her expertise spans creative direction, digital and social media content production, and brand development, with a proven track record of driving impactful visual narratives for leading global brands.
Experience Summary
Current Role
As the Senior Art Director at amika, Saria is responsible for leading the creative vision and execution across the brand's digital and physical touchpoints. She collaborates closely with the marketing and product teams to conceptualize and deliver cutting-edge campaigns that capture the essence of the brand and engage its target audience.
Career Progression
Prior to her current role, Saria held senior-level positions at renowned cosmetics brands, including Senior Art Director Digital+Social at Clinique, where she spearheaded the development of award-winning content strategies, and Associate Creative Director at Sol de Janeiro, where she played a pivotal role in elevating the brand's visual identity.
Throughout her career, Saria has demonstrated a strong ability to translate complex business objectives into visually compelling and strategically-aligned creative solutions. Her diverse portfolio includes work for international clients, and she has a proven track record of driving measurable results through innovative design and content initiatives.
Academic Background
Saria holds a Bachelor of Fine Arts degree in Graphic Design from Parsons School of Design, where she graduated with distinction.
Areas of Expertise
- Creative direction and visual brand strategy
- Digital and social media content creation
- Photography and art direction
- Packaging and product design
- Campaign development and execution
- Collaborative leadership and cross-functional partnership
Professional Impact
During her tenure at Clinique, Saria's digital and social media campaigns garnered industry recognition, including a Webby Award and a Shorty Award, for their exceptional creativity and engagement. At Sol de Janeiro, she was instrumental in the brand's visual relaunch, which contributed to a 30% increase in social media following and a 25% uplift in online sales.
Conclusion
With her extensive experience, strategic vision, and creative versatility, Saria Atiye is a highly sought-after Senior Art Director poised to continue driving innovative and impactful visual narratives for leading beauty and lifestyle brands. Her passion for design, coupled with her deep understanding of consumer behavior and market trends, makes her a valuable asset to any creative team.
