Sarig Shinar
Director of Ecommerce & Digital Marketing
Professional Overview
Sarig Shinar is an accomplished ecommerce and digital marketing expert with over a decade of experience driving strategic growth for leading consumer brands. As the Director of Ecommerce & Digital Marketing at Charlotte's Web, he oversees the company's end-to-end digital presence and marketing initiatives, leveraging his deep expertise in online channel optimization, digital analytics, and omnichannel customer engagement.
Experience Summary
Current Role
In his current role at Charlotte's Web, Sarig is responsible for developing and executing the company's comprehensive ecommerce and digital marketing strategy. He leads a team of digital marketing professionals to drive online sales, enhance website user experience, and implement data-driven initiatives that maximize customer lifetime value. Under his leadership, Charlotte's Web has experienced significant growth in its direct-to-consumer business and solidified its position as a leading brand in the wellness industry.
Career Progression
Sarig's career trajectory has been marked by progressive leadership roles in the ecommerce and digital marketing space. Prior to joining Charlotte's Web, he served as the Director of Ecommerce & Digital Marketing at Abacus Health Products, where he played a key role in the company's successful acquisition by Charlotte's Web. Sarig has also worked as an independent ecommerce and digital marketing consultant, leveraging his expertise to help a diverse range of clients optimize their online presence and marketing strategies.
Sarig's entrepreneurial spirit is evident in his co-founding roles at Popup Lighting Designs and Scheffer Group (2006) Ltd., where he honed his skills in ecommerce, digital marketing, and general business management.
Academic Background
Sarig holds a Bachelor's degree in Business Administration from a prominent university, with a specialization in Marketing. His academic achievements and strong analytical mindset have been instrumental in his ability to drive data-driven decision-making and deliver measurable results for the organizations he has served.
Areas of Expertise
- Ecommerce strategy and channel optimization
- Digital marketing campaign planning and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Omnichannel customer experience design
- Data analytics and performance measurement
- Team leadership and cross-functional collaboration
Professional Impact
Throughout his career, Sarig has consistently demonstrated his ability to drive significant growth and innovation for the brands he has served. Under his leadership, the ecommerce and digital marketing initiatives he has implemented have resulted in increased online sales, improved customer engagement, and enhanced brand visibility across multiple digital channels.
Conclusion
Sarig Shinar is a seasoned ecommerce and digital marketing leader with a proven track record of success in the consumer products industry. His strategic vision, data-driven approach, and ability to build high-performing teams make him a valuable asset to any organization seeking to optimize its online presence and drive sustainable digital growth.
