Sasha Hartloff
VP of Sales - Action Sports Swim
Professional Overview
Sasha Hartloff is an accomplished sales executive with over 25 years of experience in the action sports and swimwear industries. As the VP of Sales for Action Sports Swim at The Levy Group, she is responsible for leading a team of sales professionals and driving revenue growth for the company's portfolio of leading action sports and swimwear brands.
Experience Summary
Current Role
In her current role as VP of Sales - Action Sports Swim at The Levy Group, Sasha is responsible for overseeing the sales strategy and execution for the company's action sports and swimwear brands. She leads a team of regional sales managers and account executives, ensuring they are equipped with the necessary resources and support to effectively sell to key retail partners. Under her leadership, the team has consistently exceeded sales targets and strengthened relationships with major accounts in the industry.
Career Progression
Prior to joining The Levy Group, Sasha held various sales leadership roles within the action sports and swimwear industry. She served as the Director of Roxy Specialty Sales at Boardriders, where she was instrumental in expanding the brand's presence in the action sports retail landscape. She also held roles as the Director of Key Accounts at RAJ Swim, the Western Regional Sales Manager at Fox Head, Inc., and the National Sales Manager for Swim and Active at O'Neill.
Sasha's extensive experience and industry expertise have allowed her to make significant contributions to the companies she has worked for. She is known for her ability to identify and capitalize on emerging trends, develop effective sales strategies, and build strong relationships with key industry partners.
Academic Background
Sasha holds a Bachelor of Science degree in Business Administration from the University of Southern California, with a concentration in Marketing.
Areas of Expertise
- Sales strategy and execution
- Team leadership and management
- Account management and relationship building
- Brand positioning and go-to-market strategies
- Trend identification and product development
Professional Impact
Throughout her career, Sasha has consistently demonstrated her ability to drive sales growth and strengthen brand presence in the highly competitive action sports and swimwear markets. During her tenure at Boardriders, she spearheaded the successful launch of the Roxy Specialty Sales division, which resulted in a significant increase in the brand's market share. Her keen understanding of consumer trends and her ability to forge strong partnerships with key retail accounts have been instrumental in her success.
Conclusion
Sasha Hartloff's extensive experience, industry expertise, and proven track record of sales leadership make her a valuable asset to The Levy Group. In her current role as VP of Sales - Action Sports Swim, she is poised to continue driving the company's growth and solidifying its position as a leader in the action sports and swimwear industries.
