Sasha Mehr

Assistant Manager - PR & Press Department

Professional Overview

Sasha Mehr is an experienced public relations professional with a demonstrated track record of driving impactful media campaigns and elevating brand visibility across diverse industry sectors. As the Assistant Manager in the PR & Press Department at UNIQLO, she leverages her expertise in strategic communications, crisis management, and stakeholder engagement to support the company's growth initiatives and enhance its reputation.

Experience Summary

Current Role

In her current role at UNIQLO, Sasha is responsible for developing and executing comprehensive PR strategies to promote the brand's product launches, sustainability efforts, and corporate social responsibility initiatives. She works closely with the PR team to secure media placements, manage press inquiries, and organize high-profile events that amplify UNIQLO's messaging and strengthen its position as a leading fashion retailer.

Career Progression

Prior to joining UNIQLO, Sasha held various PR roles, including Associate Manager at Lakmé Lever Pvt. Ltd. and Executive at MSLGROUP India. At Lakmé Lever, she spearheaded the brand's public relations campaigns, driving positive media coverage and engaging with key influencers to boost market share. Earlier in her career, Sasha gained valuable experience in public relations at Ketchum Sampark and Percept Profile, where she honed her skills in media relations, crisis communication, and event management.

Academic Background

Sasha holds a Bachelor's degree in Journalism and Mass Communication from the University of Mumbai, where she graduated with distinction.

Areas of Expertise

• Strategic PR and communications planning

• Media relations and press outreach

• Crisis management and reputation management

• Event planning and execution

• Stakeholder engagement and partnership development

• Social media and digital PR

Professional Impact

Throughout her career, Sasha has demonstrated a keen ability to devise and implement innovative PR strategies that have consistently delivered measurable results. Notable achievements include securing high-profile media placements for Lakmé Lever's product launches, spearheading a successful crisis communication campaign for a client during a product recall, and organizing a widely-attended sustainability-focused event that garnered widespread media coverage for UNIQLO.

Conclusion

With a strong background in public relations and a deep understanding of the fashion and retail industry, Sasha Mehr is poised to continue making valuable contributions to UNIQLO's growth and reputation. Her strategic mindset, excellent communication skills, and proven track record of success make her a valuable asset to the company.