Sasha Strauss - Brand Strategist and Educator

Professional Overview

Sasha Strauss is a seasoned brand strategist and entrepreneur with over 20 years of experience in the marketing and communications industry. As the CEO and Founder of Innovation Protocol, she leverages her deep expertise in brand development, strategic planning, and executive education to drive value for her clients and students.

Experience Summary

Current Role

As the CEO and Founder of Innovation Protocol, Sasha is responsible for setting the strategic vision, leading the execution of brand strategy projects, and serving as a professional speaker. Under her leadership, Innovation Protocol has established a reputation as a trusted advisor to leading organizations, helping them to build and strengthen their brands.

Career Progression

Sasha's professional journey has been marked by a steady progression of roles that have allowed her to hone her skills and broaden her industry impact. Prior to founding Innovation Protocol, she held senior brand strategy positions at renowned agencies such as Siegel+Gale and BrandingBusiness, where she contributed to the development of successful brand identities and marketing campaigns for a diverse array of clients.

In addition to her work at Innovation Protocol, Sasha has maintained a strong presence in academia, serving as an Adjunct Professor at prestigious institutions like the University of Southern California, the University of California, Irvine, and UCLA Anderson School of Management. In these roles, she has shared her expertise in brand strategy with executive-level students, helping to shape the next generation of marketing and communications leaders.

Academic Background

Sasha holds a Master's degree in Strategic Corporate Communication Management from the USC Annenberg School for Communication and Journalism, as well as an Executive Management Certificate in Business Administration from the UCLA Anderson School of Management. Her educational background has provided her with a solid foundation in strategic communication, brand management, and business acumen, which she has seamlessly applied to her professional endeavors.

Areas of Expertise

Sasha's areas of expertise span the full spectrum of brand strategy, including market research, brand positioning, identity development, and go-to-market planning. She is adept at helping organizations navigate complex branding challenges and unlock new avenues for growth. Additionally, Sasha is a skilled facilitator and public speaker, regularly sharing her insights at industry events and conferences.

Professional Impact

Throughout her career, Sasha has made significant contributions to the marketing and communications industry. Her work at Innovation Protocol has included successful brand strategy projects for a diverse range of clients, from established Fortune 500 companies to innovative startups. Sasha's thought leadership and educational activities have also had a profound impact, as she has helped to shape the next generation of brand leaders.

Conclusion

Sasha Strauss is a versatile and accomplished brand strategist and educator who has consistently demonstrated her ability to drive measurable results for her clients and students. With a proven track record of success, a strong academic foundation, and a commitment to ongoing professional development, Sasha is poised to continue making a lasting impact in the field of brand strategy and marketing communications.