Saumya Verma

Growth Marketing Manager

Professional Overview

Saumya Verma is an experienced Growth Marketing Manager with a proven track record of driving impactful marketing strategies and campaigns. With a diverse background spanning product marketing, growth hacking, and entrepreneurship, she has developed a unique skill set focused on accelerating business growth through data-driven marketing initiatives.

Experience Summary

Current Roles

Growth Marketing Manager, PX Inc (2024-11-01 to Present)

• Responsible for planning and executing comprehensive growth marketing strategies to drive user acquisition, engagement, and retention for PX Inc's flagship products.

• Collaborates cross-functionally with product, sales, and analytics teams to identify growth opportunities and design tailored marketing campaigns.

• Leverages data-driven insights to continuously optimize marketing efforts and maximize return on investment.

Product Marketing Manager, Stamina AI (2024-04-01 to Present)

• Serves as the product marketing lead for Stamina AI's innovative AI-powered solutions, responsible for positioning the products, developing go-to-market strategies, and driving product adoption.

• Conducts market research, analyzes competitor trends, and gathers customer feedback to inform product roadmaps and marketing initiatives.

• Spearheads the creation of compelling content, including product demos, case studies, and thought leadership pieces, to establish Stamina AI as an industry thought leader.

PMA Insider, Product Marketing Alliance (2024-06-01 to Present)

• Actively contributes to the Product Marketing Alliance community as a PMA Insider, sharing industry insights, best practices, and personal experiences to help fellow product marketers excel in their roles.

• Participates in panel discussions, webinars, and other thought leadership initiatives organized by the alliance, fostering knowledge-sharing and professional development.

Career Progression

Product Marketing Manager, Freelance (2020-03-01 to 2024-11-01)

• Worked with a diverse portfolio of clients, ranging from tech startups to established enterprises, to develop and execute comprehensive product marketing strategies.

• Achieved notable successes, including a 25% increase in user acquisition for a fintech client and a 35% improvement in customer retention for a SaaS company.

• Honed expertise in areas such as market analysis, positioning, content creation, and campaign optimization.

Product Manager, Just a Baby (2023-02-01 to 2023-06-01)

• Served as the product manager for a groundbreaking social networking app, responsible for driving product roadmap, feature prioritization, and user experience enhancements.

• Facilitated cross-functional collaboration between engineering, design, and marketing teams to ensure seamless product development and launch.

• Leveraged data-driven insights to make informed decisions and continuously improve the product's performance.

Academic Background

Saumya holds a Bachelor of Technology (B.Tech.) degree in Computer Science and Engineering from R. N. Modi Engineering College, Kota.

Areas of Expertise

• Growth marketing strategy and execution

• Product marketing and positioning

• Campaign optimization and performance analysis

• Cross-functional collaboration and stakeholder management

• Data-driven decision making and analytical problem-solving

Professional Impact

• Spearheaded a successful rebranding initiative for a B2B SaaS client, resulting in a 20% increase in website traffic and a 15% boost in lead generation.

• Developed and implemented a comprehensive content marketing strategy for a fintech startup, driving a 30% improvement in user engagement and a 25% increase in conversions.

• Served as a guest speaker at industry events, sharing insights on effective growth hacking techniques and product marketing best practices.

Conclusion

Saumya Verma is a versatile growth marketing professional with a proven ability to drive business growth through innovative, data-driven marketing strategies. Her diverse experience, combined with a passion for leveraging the latest marketing technologies and techniques, positions her as a valuable asset in any organization seeking to accelerate their growth and stay ahead of the competition.