Sawsen Ghanem

Sales & Marketing Manager | Abidjan, Cote d'Ivoire

Professional Overview

Sawsen Ghanem is an accomplished Sales & Marketing Manager with a proven track record of driving business success in the automotive industry. With over 15 years of diverse experience, she has demonstrated expertise in brand management, customer relations, and sales strategy development.

Experience Summary

Current Role

Sawsen currently serves as the Sales & Marketing Manager at Sam Motors CI, a leading automotive dealership in Abidjan, Côte d'Ivoire. In this role, she is responsible for developing and implementing comprehensive sales and marketing strategies to enhance brand visibility, foster customer loyalty, and achieve ambitious revenue targets.

Career Progression

Prior to her current position, Sawsen held the role of Brand Manager at DS Automobiles Tunisie, where she successfully spearheaded the launch and promotion of the DS brand in the Tunisian market. She also has extensive experience in customer-facing roles, having served as a Customer Advisor at Citroën Tunisie and a Sales Manager at Big Star Denim and Alfaparf Tunisie.

Academic Background

Sawsen holds a Bachelor's degree in Business Administration from the University of Tunis, where she specialized in Marketing and Sales.

Areas of Expertise

• Sales strategy and execution

• Brand management and marketing campaign development

• Customer relationship management and retention

• Automotive industry expertise

• Team leadership and performance optimization

Professional Impact

During her tenure at DS Automobiles Tunisie, Sawsen played a pivotal role in increasing brand awareness and boosting sales by 25% over a three-year period. Her innovative marketing initiatives and exceptional customer service skills have earned her a reputation as a trusted and influential leader in the automotive industry.

Conclusion

With her extensive experience, proven track record, and unwavering commitment to excellence, Sawsen Ghanem is poised to continue making a significant impact in the Sales & Marketing field. Her ability to drive strategic initiatives, foster strong customer relationships, and inspire high-performing teams position her as a valuable asset to any organization.