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Sayam Kochar

Sayam Kochar


CMO & Co-founder
New York, New York, United States

Professional Overview


Sayam Kochar is a seasoned marketing executive and entrepreneur with a proven track record of driving growth and innovation across the fashion and retail industries. As the CMO and Co-founder of Techpacker, he leverages his extensive experience in marketing, merchandising, and business development to propel the company's strategic vision and strengthen its market position.

Experience Summary



Current Roles


CMO & Co-founder, Techpacker (Present)
  • Responsible for developing and executing the company's comprehensive marketing strategy, including brand positioning, digital campaigns, and strategic partnerships

  • Oversees the end-to-end product management lifecycle, ensuring the continuous enhancement of Techpacker's innovative product offerings

  • Collaborates closely with the co-founding team to identify new market opportunities and drive the company's growth and expansion


Co-Owner, Ajaie Alaie (Present)
  • Actively involved in the strategic direction and operational management of the fashion brand Ajaie Alaie

  • Leverages his marketing expertise to elevate the brand's visibility, strengthen its online presence, and engage with its target audience


Marketing Director, Indigod (Present)
  • Spearheads the marketing efforts for Indigod, a leading fashion and lifestyle company

  • Responsible for developing and implementing effective marketing campaigns, driving brand awareness, and fostering customer engagement


Previous Experience


Retail Buying, Tory Burch (Previous)
Merchandising Intern, Perry Ellis International (Previous)

Academic Background


Sayam Kochar holds a Bachelor's degree in Fashion Merchandising and Marketing from a prestigious university, where he demonstrated exceptional academic performance and leadership skills.

Areas of Expertise


  • Marketing strategy and brand management

  • Digital marketing and e-commerce optimization

  • Product development and lifecycle management

  • Retail buying and merchandising

  • Entrepreneurship and business development


Professional Impact


  • Played a pivotal role in the rapid growth and successful expansion of Techpacker, positioning the company as a leading provider of innovative product development solutions

  • Spearheaded the launch of multiple successful marketing campaigns for Indigod, driving increased brand awareness and customer engagement

  • Actively involved in the strategic positioning and growth of the fashion brand Ajaie Alaie, leveraging his marketing expertise to enhance the brand's visibility and appeal


Conclusion


With his diverse experience, strategic mindset, and proven track record of driving growth and innovation, Sayam Kochar is poised to continue making significant contributions to the fashion and retail industries. As the CMO and Co-founder of Techpacker, he is dedicated to propelling the company's success and expanding its reach within the dynamic and ever-evolving market landscape.