Sayed Mohsen

Digital Marketing Executive | Dammam, Saudi Arabia

Professional Overview

Sayed Mohsen is a seasoned digital marketing professional with over 8 years of experience driving impactful campaigns and optimizing digital performance for leading organizations in the Middle East. As a Digital Marketing Executive at GoldenScent, he leverages his expertise in performance marketing, content strategy, and data-driven analytics to deliver exceptional results and elevate the brand's online presence.

Experience Summary

Current Role

Digital Marketing Executive, GoldenScent (2024-06-01 to Present)

• Spearhead the execution of comprehensive digital marketing strategies to enhance brand visibility, customer engagement, and sales conversion

• Lead the development and implementation of targeted campaigns across search, social, email, and display channels

• Utilize advanced analytics to track campaign performance, identify optimization opportunities, and provide data-driven recommendations

• Collaborate cross-functionally with the content, creative, and e-commerce teams to ensure seamless integration and alignment

• Achieved a 25% increase in website traffic and a 32% uplift in online sales within the first 6 months of joining the organization

Career Progression

Performance Marketing Team Lead, ArabyAds (2022-09-01 to 2024-05-01)

• Managed a team of digital marketing specialists to develop and execute high-performing campaigns for diverse clientele

• Leveraged data analytics to optimize campaign strategies, improve ROI, and deliver measurable business impact

• Spearheaded the implementation of advanced tracking and reporting mechanisms to enhance campaign performance visibility

Senior Digital Performance Marketing, ArabyAds (2019-10-01 to 2022-11-01)

• Designed and implemented innovative digital marketing strategies to drive brand awareness, lead generation, and sales conversions

• Utilized various paid media platforms, including Google Ads, Facebook Ads, and programmatic advertising, to reach target audiences

• Continuously analyzed campaign data and implemented real-time optimizations to improve efficiency and exceed KPIs

Academic Background

Bachelor of Business Administration, Marketing, University of Dammam (2013-2017)

Areas of Expertise

• Performance marketing and digital campaign management

• Search engine optimization (SEO) and search engine marketing (SEM)

• Social media marketing and content strategy

• Data analytics and campaign optimization

• Cross-functional collaboration and team leadership

Professional Impact

• Conceptualized and executed a multi-channel digital marketing campaign that resulted in a 42% increase in website traffic and a 27% growth in online sales for a leading e-commerce client

• Implemented a comprehensive SEO strategy that improved organic search visibility, leading to a 35% increase in lead generation for a B2B software company

• Spearheaded the development and launch of a successful influencer marketing program that drove a 28% uplift in brand awareness and a 19% increase in customer acquisition for a leading beauty brand

Conclusion

With a proven track record of driving digital marketing success, Sayed Mohsen is a valuable asset to any organization seeking to enhance its online presence, engage customers, and drive sustainable growth. His ability to leverage data-driven insights, optimize campaign strategies, and foster cross-functional collaboration positions him as a versatile and results-oriented digital marketing professional.