Professional Summary
Professional Overview
Scott Basinger is an experienced Category Management professional with a strong track record of driving strategic initiatives and optimizing product portfolios. As the Manager of Category Management at Kimball Midwest, he leverages his expertise in pricing, market analysis, and data-driven decision making to enhance the company's competitive positioning and profitability.
Experience Summary
Current Role
In his current role as Manager of Category Management at Kimball Midwest, Scott is responsible for developing and executing comprehensive category management strategies. He oversees pricing, product assortment, and inventory management to ensure the company's product offerings align with market demands and customer preferences. Scott's exceptional analytical skills and cross-functional collaboration enable him to drive measurable improvements in sales, margins, and category performance.
Career Progression
Prior to his current position, Scott held various roles at Kimball Midwest, steadily advancing his career. He served as the Marketing Services and Pricing Manager, where he successfully implemented innovative pricing strategies and optimized the company's marketing initiatives. As the Pricing Supervisor, he demonstrated his ability to analyze market trends and competitive data, leading to enhanced pricing structures and improved profitability. Earlier in his career, Scott gained valuable experience as a Pricing Specialist and Market Development Specialist, honing his skills in data analysis, category planning, and effective communication.
Academic Background
Scott holds a Bachelor of Science in Business Administration (BSBA) in Marketing from The Ohio State University - The Max M. Fisher College of Business. His academic achievements and specialization in marketing have provided him with a strong foundation for his career in category management.
Areas of Expertise
- Category management and portfolio optimization
- Pricing strategy and implementation
- Market analysis and competitive intelligence
- Data-driven decision making and insights generation
- Cross-functional collaboration and stakeholder management
- Strategic planning and execution
Professional Impact
Throughout his career, Scott has demonstrated a keen ability to drive impactful initiatives that have enhanced Kimball Midwest's competitive positioning and financial performance. His strategic category management approach has resulted in improved product assortment, enhanced customer satisfaction, and increased profitability. Scott's contributions have positioned him as a trusted advisor and valued member of the leadership team.
Conclusion
With his extensive experience in category management, pricing, and data analysis, Scott Basinger is well-equipped to continue contributing to Kimball Midwest's success. His strategic mindset, analytical expertise, and collaborative leadership style make him a valuable asset in the organization's pursuit of market-leading category management practices.
