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Scott East

Professional Summary



Professional Overview


Scott East is an accomplished business leader and entrepreneur with over 25 years of experience in the marketing and technology industries. As the CEO and Founder of MSIGHTS, a leading data analytics company, he leverages his deep expertise in data-driven marketing strategies to help organizations optimize their customer insights and drive sustainable growth.

Experience Summary



Current Role


As the CEO and Founder of MSIGHTS since 2004, Scott has spearheaded the company's transformation into a respected industry leader. Under his visionary leadership, MSIGHTS has developed cutting-edge data analytics solutions that enable clients to make more informed, data-driven decisions. Scott's strategic vision and operational excellence have resulted in significant revenue growth and expanded market share for the company.

In addition to his role at MSIGHTS, Scott serves on the Board of Directors and as the Membership Co-Chair for the Entrepreneurs' Organization (EO) Charlotte chapter. In this capacity, he mentors and supports fellow entrepreneurs, fostering a thriving business community.

Career Progression


Prior to founding MSIGHTS, Scott held various leadership positions in the marketing and technology sectors. As the Managing Director at The East Group, he led a team of marketing professionals in delivering successful campaigns for a diverse client base. His prior experience includes roles as Marketing Director at AOL and Marketing Group Manager at Verizon (GTE), where he demonstrated his expertise in developing and implementing innovative marketing strategies.

Earlier in his career, Scott held Account Executive positions at various advertising agencies, including TracyLocke, DDB, and Dally Advertising, where he honed his skills in client relations, campaign planning, and creative execution.

Academic Background


Scott holds a Bachelor's degree in Business Administration from the University of North Carolina at Chapel Hill, where he graduated with distinction.

Areas of Expertise


  • Data-driven marketing strategies

  • Customer analytics and insights

  • Marketing technology solutions

  • Entrepreneurial leadership and mentorship

  • Strategic planning and business development

  • Effective team building and management


Professional Impact


Under Scott's leadership, MSIGHTS has become a trusted partner for numerous organizations, helping them unlock the power of data to drive marketing success. The company's innovative solutions have been recognized industry-wide, with MSIGHTS receiving several awards and accolades for its contributions to the field of marketing analytics.

Scott's commitment to mentorship and community engagement has also had a significant impact. Through his active involvement with EO Charlotte, he has guided and supported fellow entrepreneurs, contributing to the growth and success of the local business ecosystem.

Conclusion


With his extensive experience, entrepreneurial spirit, and proven track record of success, Scott East is a respected leader in the marketing and technology industries. As the CEO and Founder of MSIGHTS, he continues to push the boundaries of data-driven marketing, empowering organizations to make informed decisions and achieve sustainable growth.