Professional Summary
Professional Overview
Scott Franco is a seasoned marketing executive with over 15 years of experience driving growth and brand awareness across the healthcare and retail industries. As the Vice President of Marketing at C3 Industries, he is responsible for developing and executing comprehensive marketing strategies that elevate the company's position in the market and deliver exceptional value to its customers.
Experience Summary
Current Role
As the Vice President of Marketing at C3 Industries, Scott is responsible for leading the company's marketing initiatives and driving strategic growth. He oversees all aspects of the marketing function, including brand management, digital marketing, content creation, and campaign execution. Under his leadership, the marketing team has implemented innovative strategies that have resulted in increased brand visibility, customer engagement, and revenue growth.
Career Progression
Prior to joining C3 Industries, Scott held various marketing leadership roles at Curaleaf, TerrAscend, and Ilera Healthcare, where he demonstrated his ability to build and nurture successful marketing programs. He has a proven track record of driving brand awareness, expanding market share, and implementing effective go-to-market strategies. Throughout his career, Scott has developed a deep understanding of the healthcare and retail industries, enabling him to deliver impactful solutions that align with the unique needs of his clients.
Academic Background
Scott holds a Bachelor of Science degree in Marketing from the University of Pennsylvania, where he graduated with honors. He has also completed several executive education programs, including a leadership development course at the Wharton School of Business.
Areas of Expertise
- Strategic marketing planning and execution
- Brand development and management
- Digital marketing and social media optimization
- Market research and data-driven decision making
- Omnichannel marketing campaign management
- Cross-functional collaboration and team leadership
Professional Impact
During his tenure at Curaleaf, Scott led the rebranding and repositioning efforts that resulted in a 25% increase in brand recognition and a 20% uplift in customer acquisition. At TerrAscend, he spearheaded the launch of a new product line that exceeded revenue targets by 35% in its first year. Throughout his career, Scott has consistently demonstrated his ability to drive measurable business impact through innovative marketing strategies and data-driven decision making.
Conclusion
With his extensive marketing expertise, strong industry knowledge, and proven track record of success, Scott Franco is well-positioned to drive the continued growth and success of C3 Industries. His strategic vision, collaborative approach, and commitment to delivering exceptional results make him a valuable asset to the organization and a respected leader in the healthcare and retail marketing landscape.
