Scott Hargrove

Chief Marketing Officer

Professional Overview

Scott Hargrove is an accomplished marketing executive with over 20 years of experience driving brand strategy and consumer engagement across the consumer packaged goods, restaurant, and entertainment industries. As the Chief Marketing Officer at Jeni's Splendid Ice Creams, he is responsible for leading the company's comprehensive marketing efforts, including brand development, digital marketing, advertising, and customer experience initiatives.

Experience Summary

Current Role

As the Chief Marketing Officer at Jeni's Splendid Ice Creams, Scott is responsible for elevating the company's brand positioning, expanding its digital footprint, and driving customer acquisition and loyalty. Under his leadership, Jeni's has achieved record-breaking sales growth, with the brand's online sales increasing by 45% year-over-year. Scott has also spearheaded the development of innovative marketing campaigns that have earned Jeni's numerous industry awards and accolades.

Career Progression

Prior to joining Jeni's, Scott served as the EVP and Chief Marketing Officer at California Pizza Kitchen, where he led the brand's successful turnaround strategy. He has also held senior marketing roles at Snap Inc., the World Surf League, and The Coca-Cola Company, where he played a pivotal role in driving brand growth and consumer engagement for iconic products such as Diet Coke and Sprite.

Throughout his career, Scott has demonstrated a proven track record of delivering measurable results and driving transformative change within organizations. He is recognized as a strategic thinker and a collaborative leader who excels at aligning cross-functional teams to achieve ambitious goals.

Academic Background

Scott holds a Bachelor's degree in Business Administration and a Master's degree in Business Administration from Duke University's Fuqua School of Business. During his time at Duke, he was actively involved in the school's entrepreneurship and innovation programs, which have helped shape his approach to marketing and brand building.

Areas of Expertise

• Brand strategy and positioning

• Integrated marketing campaign development

• Digital marketing and e-commerce optimization

• Consumer insights and segmentation

• Cross-functional team leadership and collaboration

Professional Impact

Under Scott's leadership, the brands he has worked with have consistently outperformed their competitors, with notable achievements such as:

• Driving a 25% increase in brand awareness and a 15% uplift in customer loyalty for California Pizza Kitchen

• Overseeing the launch of Snap Inc.'s first global brand campaign, resulting in a 20% increase in app downloads

• Spearheading the rebranding of the World Surf League, which led to a 30% increase in event viewership and a 25% growth in sponsorship revenue

Conclusion

With his extensive marketing expertise, strategic vision, and proven track record of driving measurable business impact, Scott Hargrove is poised to continue his success as the Chief Marketing Officer at Jeni's Splendid Ice Creams. He is committed to leveraging his industry knowledge and innovative mindset to further strengthen the brand's position in the marketplace and deliver exceptional value to customers.