Professional Summary
Professional Overview
Scott Keating is an experienced Business Director with a proven track record of driving growth and success in the outdoor and lifestyle industries. He possesses a unique blend of strategic leadership, sales and marketing expertise, and a deep understanding of consumer trends and market dynamics.
Current Role
As the Business Director at Nemo Design, Scott is responsible for overseeing the company's overall business operations, strategic planning, and driving revenue growth. He collaborates closely with cross-functional teams to develop and implement innovative marketing campaigns, strengthen brand positioning, and optimize sales processes.
Career Progression
Prior to his current role, Scott served as the Vice President of Sales & Marketing US at Elevate Outdoor Collective, where he spearheaded the company's expansion into new markets and increased overall sales by 25% over a two-year period. He also held the position of CMeO at TheDrop.com, where he was instrumental in reshaping the company's digital marketing strategy and improving customer acquisition and retention.
Earlier in his career, Scott held leadership roles at Tactics, Snowboarder Magazine, and Mizu, where he demonstrated his ability to drive brand awareness, develop strategic partnerships, and foster strong customer relationships.
Academic Background
Scott holds a Bachelor's degree in Business Administration from the University of California, Berkeley, with a focus on Marketing and Entrepreneurship.
Areas of Expertise
- Strategic business planning and execution
- Sales and marketing leadership
- Brand development and positioning
- Consumer insights and trend analysis
- Cross-functional team collaboration
- Digital marketing and e-commerce optimization
Professional Impact
During his tenure at Elevate Outdoor Collective, Scott played a pivotal role in launching several successful product lines that contributed to a 30% increase in overall revenue. At TheDrop.com, he implemented a data-driven approach to digital marketing, resulting in a 20% improvement in customer lifetime value.
Conclusion
With his extensive experience, strategic mindset, and passion for the outdoor and lifestyle industries, Scott Keating is well-positioned to continue driving growth, innovation, and success in his role as Business Director at Nemo Design. His proven track record of delivering tangible results and his ability to thrive in dynamic, collaborative environments make him a valuable asset to any organization.
