Professional Title and Role
Scott M. Lawin is the Founder, Chief Executive Officer (CEO), and Chief Operating Officer (COO) of Candy Digital, Inc., a company positioned as a next-generation sports and culture digital asset platform. Candy Digital specializes in authentic digital collectibles and digital fan engagement products within the sports and entertainment sectors.
Company Overview
Candy Digital, under Scott Lawin’s leadership, operates digital collectible ecosystems that enable fans and collectors to purchase, sell, and share authentic digital collectibles. The company leverages blockchain technology, specifically NFTs (non-fungible tokens), to deliver genuine and interactive digital experiences. Candy Digital has formed notable partnerships within major sports leagues and brands, contributing to a dynamic and expanding market presence.
Key Achievements and Milestones
- Launched Candy Digital in 2020 with an ambitious vision to build a next-generation fan engagement platform focused on sports and entertainment digital products.
- Raised over $100 million in funding in under two years, achieving a valuation exceeding $1.5 billion.
- Successfully introduced innovative offerings such as dynamic digital collectibles (“ICONs”), which feature individual players from leagues like MLB, along with interactive milestones that highlight significant sports achievements such as no-hitters and first career hits.
- Candy Digital was acquired by Futureverse (announced in 2025), signaling a strategic move to expand its digital platform capabilities and market scope.
Career Background and Expertise
- Scott Lawin has a robust background in finance and blockchain/NFT industries, recognized as an industry leader and keynote speaker.
- Before founding Candy Digital, Lawin:
- Served as Chief Operating Officer of Moore Capital Management, a $15 billion global alternative investment management firm, from 2010 to 2017.
- Held the position of Chief Operating Officer of the Liquid Markets business at Fortress Investment Group.
- He also founded Parametric LP, a private investment and advisory firm focused on early-stage opportunities across blockchain, FinTech, art, and real estate sectors.
- Lawin holds a Bachelor of Science in Architecture from the Massachusetts Institute of Technology (MIT), Class of 1993, and maintains active participation in advisory boards, such as the Dean’s Advisory at MIT.
Leadership and Industry Positioning
- As CEO/COO of Candy Digital, Lawin oversees all aspects of company operations, strategy, and growth initiatives.
- He is actively engaged in promoting innovation within the NFT space, underscoring the potential for NFTs to bridge physical collectibles with digital assets, thereby fostering deeper fan communities and engagement.
- Scott is frequently featured in industry podcasts, interviews, and conferences, highlighting perspectives on Web3 technologies and evolving sports-entertainment intersections.
- Candy Digital’s organizational structure includes established marketing leadership, such as the appointment of Andre Llewellyn (former Instagram executive) as Chief Marketing Officer to drive multichannel customer acquisition and engagement strategies.
Location & Network
- Based in New York, Scott Lawin has a LinkedIn network of 500+ connections reflecting strong ties within the financial, technology, and digital asset communities.
This profile provides a comprehensive and detailed understanding of Scott Lawin’s significant expertise in digital collectibles, leadership in the NFT marketplace, and technological innovation within the sports and entertainment industries, contextualized by his prior high-level operational roles in alternative investment management and early-stage blockchain investment advisory.
