Professional Summary

Professional Overview

Scott McKenna is an experienced marketing executive with a strong track record of driving growth and strategy in the financial services industry. As the VP, Marketing Lead at REX Financial, he leverages his expertise in digital marketing, product positioning, and client engagement to elevate the firm's brand and expand its client reach.

Experience Summary

Current Role

In his current role as VP, Marketing Lead at REX Financial, Scott is responsible for leading the firm's marketing strategy and execution. He oversees a team of marketing professionals to develop and implement integrated campaigns that promote REX's innovative investment products and services. Under his leadership, the marketing function has achieved significant milestones, including increased brand awareness, targeted lead generation, and enhanced client retention.

Career Progression

Prior to joining REX Financial, Scott held various roles in the financial technology and asset management sectors. As the Vice President of Sales Strategy at Osprey Funds, he was instrumental in shaping the firm's go-to-market approach and driving sales growth. Earlier in his career, he served as a Podcast Producer and Co-Host at Speaking Logicly, where he leveraged his expertise in content creation and thought leadership to engage with industry professionals. Additionally, Scott has held marketing and business development positions at ETFLogic (now part of VettaFi) and Asset TV, contributing to the success of these organizations.

Academic Background

Scott holds a Bachelor's degree in Business Administration from the University of Pennsylvania, where he graduated with distinction.

Areas of Expertise

• Digital marketing strategy and execution

• Product positioning and branding

• Client acquisition and retention

• Financial services industry knowledge

• Analytical and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Scott has demonstrated a keen ability to drive measurable results for the organizations he has served. At REX Financial, he has led initiatives that have contributed to significant improvements in website traffic, lead conversion rates, and client engagement. Additionally, Scott's strategic guidance has been instrumental in the successful launch of several new investment products, solidifying REX's position as an innovator in the industry.

Conclusion

With his extensive experience in the financial services sector and proven track record of marketing excellence, Scott McKenna is poised to continue making a meaningful impact in his role as VP, Marketing Lead at REX Financial. His strategic vision, data-driven approach, and collaborative leadership style make him a valuable asset to the organization as it navigates the evolving market landscape.