Scott Neuman
Vice President of Corporate Marketing
Professional Overview
Scott Neuman is an accomplished marketing executive with extensive experience driving strategic brand development and market expansion initiatives. As the Vice President of Corporate Marketing at Calix, he leads a team responsible for crafting impactful marketing campaigns and cultivating strong customer relationships. With a keen focus on the technology and telecommunications industries, Neuman leverages his expertise in digital marketing, account management, and market analysis to deliver measurable business impact.
Experience Summary
Current Role
As Vice President of Corporate Marketing at Calix, Neuman oversees all aspects of the company's corporate marketing function. He is responsible for developing and executing integrated marketing strategies that enhance brand awareness, generate qualified leads, and support the company's broader business objectives. Under his leadership, Neuman's team has driven a 25% increase in website traffic and a 20% improvement in marketing-sourced pipeline generation.
Career Progression
Prior to joining Calix, Neuman served as the Director of Marketing for the Watson Internet of Things division at IBM, where he led a global team in delivering innovative digital marketing campaigns. Earlier in his career, he held account management roles at renowned advertising agencies such as Young & Rubicam and J. Walter Thompson San Francisco, where he successfully managed high-profile client accounts and spearheaded award-winning marketing initiatives.
Academic Background
Neuman holds a Bachelor of Science in Marketing from the University of Vermont, where he graduated summa cum laude and was recognized as the valedictorian of his class.
Areas of Expertise
- Digital marketing strategy and execution
- Brand development and positioning
- Integrated marketing campaign management
- Customer relationship management and account-based marketing
- Data-driven decision making and performance analytics
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Neuman has been instrumental in driving measurable business growth for his clients and employers. At IBM, he spearheaded a groundbreaking digital marketing campaign that resulted in a 35% increase in lead generation and a 22% uplift in brand awareness. At Calix, his strategic vision and operational excellence have enabled the company to enhance its market positioning and strengthen its competitive advantage.
Conclusion
With his extensive marketing expertise, strategic mindset, and proven track record of success, Scott Neuman is well-positioned to continue driving impactful results for Calix and its customers. As he progresses in his career, Neuman remains committed to leveraging his skills and experience to deliver innovative marketing solutions and maximize the growth and profitability of the organizations he serves.
