Professional Summary
Professional Overview
Scott Roskowski is an experienced sales and marketing executive with a proven track record of driving strategic growth and business development across the media and advertising industry. As the Director of Strategic Sales & Marketing at NBCUniversal - The Impact Group, he leverages his extensive expertise to develop and execute innovative sales and marketing strategies that enhance brand visibility and drive revenue.
Experience Summary
Current Role
As the Director of Strategic Sales & Marketing at NBCUniversal - The Impact Group, Scott is responsible for spearheading the company's strategic sales and marketing initiatives. In this role, he works closely with cross-functional teams to develop and implement comprehensive marketing plans, identify new business opportunities, and forge strategic partnerships that strengthen the company's market position. With his deep understanding of the media landscape and strong client relationships, Scott has been instrumental in driving revenue growth and expanding the company's reach within the industry.
Career Progression
Prior to his current role, Scott served as the Chief Development Officer at Marketing Evolution, where he was responsible for overseeing the company's business development and growth strategies. He also held the position of Chief Development Officer at the Television Bureau of Advertising, where he played a key role in enhancing the organization's profile and expanding its service offerings. Earlier in his career, Scott served as the Vice President of U.S. Operations at Wild TV Inc. and the Vice President of National Sales in New York for Univision Communications, where he demonstrated his ability to drive sales, build strong client relationships, and lead high-performing teams.
Academic Background
Scott holds a Bachelor's degree from a reputable university, where he specialized in Marketing and Business Administration. His academic achievements and strong analytical skills have been instrumental in shaping his successful career trajectory.
Areas of Expertise
- Strategic sales and marketing planning
- Brand development and positioning
- Business development and partnership management
- Cross-functional team leadership and collaboration
- Media industry expertise, with a focus on television and digital advertising
Professional Impact
Throughout his career, Scott has spearheaded numerous successful sales and marketing initiatives that have contributed to the growth and profitability of the organizations he has been a part of. His ability to identify and capitalize on emerging market trends, coupled with his strong leadership and strategic planning skills, have positioned him as a respected industry leader. Scott's achievements have been recognized through various industry accolades and his active involvement in professional organizations.
Conclusion
With his extensive experience, industry expertise, and proven track record of success, Scott Roskowski is poised to continue making a significant impact in the media and advertising industry. As the Director of Strategic Sales & Marketing at NBCUniversal - The Impact Group, he is committed to driving the company's growth and solidifying its position as a market leader through innovative sales and marketing strategies.
