Scott Tower - Director of Sales at Proposify
Profile Overview
Scott Tower is currently serving as the Director of Sales at Proposify, based in Halifax, Nova Scotia. With 12 years of experience in B2B sales, Scott has built a distinguished career across various industries, including Sports Data, Digital Marketing, Consumer Packaged Goods (CPG), Education, and SaaS.
Professional Responsibilities
Scott's main responsibility at Proposify is to assist sales and marketing leaders in building a winning proposal process. In his role, he provides extensive coaching and training to frontline sellers, aiming to generate new business and empower the team to capitalize on every opportunity. This includes:
- Coaching and training sales representatives to improve their effectiveness.
- Ensuring that sales processes are optimized to provide maximum value to customers.
- Creating frameworks and methodologies to improve proposal processes and sales outcomes.
Key Contributions and Insights
Scott frequently shares his expertise and insights on platforms such as LinkedIn and the Proposify Blog. Some highlights include:
- Published articles on the Proposify blog, such as "How to Navigate the B2B SaaS Sales Cycle" and "How to Write a Winning RFP Response".
- Regular LinkedIn posts elucidating sales strategies, successful team operations, and Proposify's achievements. Notable posts include:
- Promoting the latest State of Proposals report.
- Discussions on innovative sales methodologies like the 4A feedback framework.
- Updates on Proposify's team performance and new initiatives.
Public Speaking and Appearances
Scott Tower has been featured on various podcasts, where he elaborates on sales strategies and best practices. In the podcast episode titled "Sales Is a Process Not an Art" on Levership, he detailed his sales journey and provided insights into growing sales within a team.
Additional Roles and Achievements
Before becoming the Director of Sales, Scott played a critical role at Proposify as the Manager of Customer Growth. In this position:
- He was responsible for working directly with the frontline sales team to generate new business.
- Focused on empowering the sales team through rigorous coaching and strategic training.
Scott's leadership has been instrumental in Proposify's ability to reduce time spent on forecasting by 25%, showcasing his efficacy in sales process optimization.
Personal Interests
Outside of his professional realm, Scott is an avid golfer and a passionate fan of the Toronto Raptors.
Professional Impact
Scott Tower's extensive experience and dynamic approach to sales leadership at Proposify make him a key player in the company's continued success. Through his thought leadership and hands-on coaching, Scott not only strengthens Proposify's internal sales processes but also significantly enhances the overall customer experience.
