Sean Oakley
Senior Director, Data Product Management - Ad Tech
Professional Overview
Sean Oakley is an accomplished data product management executive with over 15 years of experience in the ad tech and mar tech industries. As the Senior Director of Data Product Management - Ad Tech at Peacock, he is responsible for leading the strategic development and implementation of data-driven advertising products and solutions.
Experience Summary
Current Role
In his current role at Peacock, Sean oversees the end-to-end product lifecycle, from ideation to deployment, for Peacock's ad tech data products. He collaborates closely with cross-functional teams to identify and deliver innovative solutions that drive revenue growth, enhance the user experience, and maintain Peacock's competitive edge in the rapidly evolving digital advertising landscape.
Career Progression
Prior to his current position, Sean held various leadership roles in data product management and digital marketing, including Director of Data Product Management - Ad Tech/Mar Tech at Peacock, Director of Digital Media Audience Development and Ad Tech at HBO, and Group Account Director at Jellyfish Online Marketing. Throughout his career, he has demonstrated a strong ability to navigate complex business challenges, leverage data-driven insights, and implement effective strategies to achieve measurable results.
Academic Background
Sean holds a Bachelor of Science degree in Marketing from the University of Florida, where he graduated with honors.
Areas of Expertise
- Ad tech and mar tech product management
- Data-driven decision making and analytics
- Digital advertising strategy and campaign optimization
- Cross-functional team leadership and collaboration
- Stakeholder management and client engagement
Professional Impact
During his tenure at Peacock, Sean has spearheaded the development and launch of several groundbreaking data products that have significantly improved the company's advertising capabilities and revenue streams. He has also played a pivotal role in strengthening Peacock's position in the competitive ad tech market through his innovative approaches and strategic partnerships.
Conclusion
With his extensive experience, data-driven expertise, and proven track record of success, Sean Oakley is a valuable asset to Peacock's ad tech team. He continues to drive innovation, foster collaboration, and deliver exceptional results that position the company for long-term growth and success in the dynamic digital advertising industry.
