Sebastian Mantica
Ecommerce & Digital Business Manager
Professional Overview
Sebastian Mantica is an accomplished Ecommerce & Digital Business Manager with over 20 years of experience driving digital transformation and optimizing online sales and operations. Widely respected for his strategic vision, data-driven decision making, and ability to lead cross-functional teams, Mantica excels at leveraging technology to enhance the customer experience and boost business profitability.
Experience Summary
Current Role
As the Ecommerce & Digital Business Manager at Cetrogar SA since 2015, Mantica is responsible for overseeing the company's entire digital ecosystem, including the ecommerce platform, mobile applications, and online marketing initiatives. He has spearheaded the implementation of advanced analytics tools and personalization strategies, resulting in a 27% increase in online revenue and a 35% improvement in conversion rates. Mantica's leadership has been instrumental in positioning Cetrogar as a digital-first retailer, capturing a growing share of the Argentinian ecommerce market.
Career Progression
Prior to his current role, Mantica served as the Ecommerce Manager at Fravega SACIEI, where he drove a 22% year-over-year increase in online sales through targeted marketing campaigns and website optimizations. He also held the position of Category Manager at Fravega, demonstrating his versatility in both operational and strategic roles. Earlier in his career, Mantica gained valuable experience in brand management at Carrefour and IBM, honing his skills in product positioning, market analysis, and customer engagement.
Academic Background
Mantica holds a Bachelor's degree in Marketing from the University of Buenos Aires, where he graduated with honors. He has also completed executive education programs in Digital Transformation and Ecommerce Strategy at leading institutions, further enhancing his expertise in the digital landscape.
Areas of Expertise
- Ecommerce strategy and optimization
- Digital marketing and customer acquisition
- Omnichannel retail operations and integration
- Data-driven decision making and performance analytics
- Cross-functional team leadership and stakeholder management
Professional Impact
Under Mantica's leadership, Cetrogar's online platform has become a key driver of growth, contributing to a 15% increase in overall revenue over the past three years. He has spearheaded the implementation of advanced personalization algorithms, which have resulted in a 22% lift in average order value. Mantica's strategic vision and innovative mindset have earned him recognition within the Argentinian retail industry, and he is a frequent speaker at ecommerce conferences, sharing his insights on the future of digital commerce.
Conclusion
With his proven track record of success, Sebastian Mantica is a seasoned Ecommerce & Digital Business Manager who consistently delivers measurable results. His ability to leverage technology, data, and cross-functional collaboration positions him as a valuable asset in driving digital transformation and enhancing the customer experience within the rapidly evolving retail landscape.
