Professional Overview
See Cheung is a seasoned executive currently serving as VP Global Brand Creative at Bobbi Brown Cosmetics in New York, New York, United States. With a strong background in creative direction and brand development, See's expertise spans the beauty, fashion, and lifestyle industries, with a focus on integrated content creation, brand strategy, and team leadership.
Experience Summary
Current Role
As VP Global Brand Creative at Bobbi Brown Cosmetics, See oversees the development and implementation of global brand strategies, leading a team of creatives to produce innovative content and campaigns that drive brand engagement and sales. Key responsibilities include conceptualizing and executing brand initiatives, collaborating with cross-functional teams, and ensuring brand consistency across all platforms.
Career Progression
See's career trajectory showcases a steady progression from junior art director roles at Suede Magazine/Time Inc. and Assouline, to senior positions such as Senior Art Director at Chandelier Creative and Associate Creative Director at Sephora. Notable previous roles include VP, Integrated Content Creative Director at Calvin Klein, where See led the development of integrated campaigns, and freelance creative director positions at Gap Inc./Old Navy and Chandelier Creative, demonstrating versatility and adaptability in the industry.
Areas of Expertise
See possesses industry-specific skills in beauty and fashion marketing, technical competencies in content creation and team management, and leadership capabilities in strategic planning and brand development. With a strong understanding of the lifestyle industry, See excels in creating engaging brand experiences that resonate with diverse audiences.
Professional Impact
Throughout their career, See has contributed to numerous high-profile projects and initiatives, driving brand growth and engagement through innovative content and strategic partnerships. While specific metrics are not available, See's impact is evident in their ability to lead cross-functional teams, conceptualize and execute brand initiatives, and adapt to the evolving landscape of the beauty and fashion industries.
Conclusion
See Cheung's professional trajectory is marked by consistent growth, a strong work ethic, and a passion for creative brand development. Currently focused on driving global brand strategies at Bobbi Brown Cosmetics, See brings a unique value proposition to the table, combining industry expertise, technical skills, and leadership capabilities to deliver impactful brand experiences. As a seasoned executive in the beauty and fashion industries, See is poised to continue making significant contributions to the world of lifestyle branding.
