Seema Sri

Senior Marketing & Demand Planner

Professional Overview

Seema Sri is a seasoned marketing and demand planning professional with over 15 years of experience across the retail and consumer goods industries. As a Senior Marketing & Demand Planner at Ariat International, she is responsible for driving the company's marketing initiatives and optimizing product demand forecasting to ensure efficient inventory management and sales growth.

Experience Summary

Current Role

As the Senior Marketing & Demand Planner at Ariat International, Seema is instrumental in developing and executing integrated marketing campaigns to promote the brand's premium lifestyle and performance-driven products. She oversees market research, consumer insights, and channel optimization to deliver targeted, data-driven marketing strategies. Seema also leads the demand planning function, leveraging her expertise in statistical modeling and business analytics to enhance supply chain efficiency and profitability.

Career Progression

Prior to her current role, Seema held several key positions in the retail and beauty industries. As a Strategic Account Manager at Alterna Haircare, she drove sales and brand awareness for the company's premium haircare products at Sephora. Earlier in her career, she served as a Demand Planning and Merchandise Planner at Sephora, where she optimized inventory and merchandise allocation to meet evolving consumer demand. Seema also gained valuable experience as a Retail Planner at Macy's West, honing her skills in assortment planning and inventory management.

Academic Background

Seema holds a Bachelor of Science in Business Administration from the University of California, Berkeley, with a concentration in Marketing and Entrepreneurship. She is known for her academic excellence, having graduated summa cum laude and been recognized as a member of the prestigious Phi Beta Kappa honor society.

Areas of Expertise

• Marketing strategy and campaign development

• Demand planning and forecasting

• Inventory optimization and supply chain management

• Data analysis and business intelligence

• Cross-functional collaboration and stakeholder management

• Retail and consumer goods industry expertise

Professional Impact

Throughout her career, Seema has spearheaded several high-impact initiatives. At Ariat International, she has implemented data-driven marketing campaigns that have resulted in a 20% increase in brand awareness and a 15% lift in e-commerce sales. In her previous role at Alterna Haircare, Seema's strategic account management efforts contributed to a 12% year-over-year growth in Sephora's sales of the company's products.

Conclusion

Seema Sri is a versatile and results-oriented marketing and demand planning professional with a proven track record of driving business growth and operational efficiency. Her deep industry knowledge, analytical expertise, and collaborative leadership style make her a valuable asset to the organizations she serves. Seema is committed to continued professional development and is poised to make significant contributions in her current and future roles.