Sejal Bhatnagar

Marketing Manager

Professional Overview

Sejal Bhatnagar is a seasoned Marketing Manager with extensive experience in the luxury and e-commerce industries. She possesses a strong track record of driving impactful marketing strategies, brand management, and product innovation to propel business growth.

Experience Summary

Current Role

Marketing Manager at LUXASIA (Present)

Responsible for leading comprehensive marketing initiatives to enhance brand awareness and consumer engagement for LUXASIA's portfolio of luxury brands

Spearheads the development and implementation of strategic marketing plans, including digital campaigns, social media activations, and experiential events

Collaborates cross-functionally to analyze market trends, identify growth opportunities, and optimize marketing performance metrics

Brand Management, Luxury at Nykaa (Present)

Manages the brand strategy and marketing activities for Nykaa's luxury beauty and fashion categories

Develops and executes integrated marketing campaigns to drive brand visibility, customer acquisition, and loyalty

Oversees product curation, content creation, and channel optimization to deliver a seamless omnichannel experience

Brand Manager at Hero Cycles Ltd (Present)

Drives brand positioning, marketing communications, and go-to-market strategies for Hero Cycles' premium bicycle product lines

Leads the ideation and implementation of innovative marketing campaigns to enhance brand recall and customer engagement

Collaborates with cross-functional teams to enhance the brand's digital presence and optimize sales and marketing initiatives

Career Progression

Prior to her current roles, Sejal Bhatnagar held positions as a Brand Manager at Nykaa and a Marketing Executive at Hero Cycles Ltd. Throughout her career, she has demonstrated a keen ability to translate market insights into effective marketing strategies, driving business growth and brand recognition.

Academic Background

Sejal Bhatnagar holds a Bachelor of Business Administration (BBA) degree from the University of Delhi, where she specialized in Marketing and Entrepreneurship.

Areas of Expertise

Luxury and premium brand management

Integrated marketing strategy and execution

Digital marketing and social media optimization

Product innovation and portfolio management

Cross-functional collaboration and stakeholder management

Data-driven decision making and performance analysis

Professional Impact

Spearheaded a successful digital marketing campaign for a luxury brand at Nykaa, resulting in a 25% increase in website traffic and a 15% uplift in online sales

Implemented a comprehensive brand revitalization initiative at Hero Cycles, which led to a 20% improvement in brand perception and a 12% increase in market share

Developed and launched a new product line for LUXASIA's portfolio, which contributed to a 18% growth in revenue within the first year of its introduction

Conclusion

Sejal Bhatnagar is a versatile and results-oriented marketing professional with a proven track record of driving business success in the luxury and e-commerce sectors. Her strategic mindset, creative problem-solving skills, and strong cross-functional collaboration make her a valuable asset in her current and future roles.