Professional Summary
Professional Overview
Sejal Miller is the Chief Marketing Officer at Converse, a subsidiary of Nike, where she is responsible for leading the brand's global marketing strategy and driving its growth and innovation. With extensive experience in the retail and consumer goods industries, Sejal brings a wealth of expertise in brand positioning, digital marketing, and strategic partnerships.
Current Role
As the Chief Marketing Officer at Converse, Sejal oversees all aspects of the brand's marketing operations, including advertising, content creation, consumer insights, and go-to-market strategies. She has been instrumental in revitalizing the Converse brand, leveraging her deep understanding of consumer trends and digital platforms to enhance the brand's connection with its target audience. Sejal also serves on the Retail Advisory Council at Google, providing strategic guidance and industry insights to the tech giant.
Career Progression
Prior to her current role, Sejal held several senior marketing and general management positions at leading consumer brands. As the SVP and General Manager at The Estée Lauder Companies Inc., she was responsible for driving growth and innovation across the organization's portfolio of beauty brands. She also spent several years at Mattel, Inc., where she served as the SVP and General Manager for the Girls & Games Brands, as well as the Group Vice President of Global and US Marketing for the Barbie brand.
Academic Background
Sejal holds a Bachelor's degree in Business Administration from the University of Michigan, where she graduated cum laude.
Areas of Expertise
Sejal's areas of expertise include brand strategy, digital marketing, consumer insights, product innovation, and cross-functional leadership. She has a proven track record of driving growth and profitability through strategic marketing initiatives and building strong, consumer-centric brands.
Professional Impact
Throughout her career, Sejal has been recognized for her ability to transform brands and drive sustainable growth. During her tenure at Mattel, she led the successful reinvention of the Barbie brand, which resulted in improved brand perception and increased market share. At The Estée Lauder Companies, she spearheaded several innovative marketing campaigns that strengthened the company's position in the global beauty market.
Conclusion
With her extensive experience in the retail and consumer goods industries, Sejal Miller is a dynamic and accomplished marketing leader. As the Chief Marketing Officer at Converse, she is poised to further enhance the brand's position in the rapidly evolving marketplace and drive sustained growth and innovation.
