Sela Erbatur

Professional Summary

Sela Erbatur is an accomplished Apparel Development Director with extensive expertise in the sportswear and lifestyle apparel industries. In her current role at NOBULL, she spearheads the brand's apparel development strategy, driving innovation and ensuring the creation of high-performance, trend-forward products that cater to the needs of the brand's diverse customer base.

Professional Experience

Current Role

Director of Apparel Development, NOBULL (2024 - Present)

• Oversees the end-to-end apparel development process, from conceptualization to commercialization

• Leads a team of skilled designers, developers, and technical specialists to translate brand vision into tangible product offerings

• Collaborates closely with cross-functional teams to align product development with marketing, sales, and supply chain strategies

• Drives continuous improvement in product quality, cost-efficiency, and speed-to-market

Career Progression

Innovation Apparel Development - Stretch, Converse (2022 - 2024)

• Pioneered the development of innovative stretch-based apparel solutions, leveraging novel materials and manufacturing techniques

• Spearheaded the introduction of a gender-neutral apparel line, catering to the evolving needs of Converse's diverse customer base

• Collaborated extensively with the design team to translate brand DNA into commercially viable product offerings

Senior Development Manager - Mens & Womens & Gender Free, Converse (2016 - 2022)

• Managed the development of men's, women's, and gender-free apparel collections, ensuring alignment with brand identity and market trends

• Mentored a team of talented product developers, fostering their growth and empowering them to drive innovation

• Played a pivotal role in expanding Converse's global footprint, leading the adaptation of product lines for diverse regional markets

Converse EMEA Lead, Converse (2012 - 2016)

• Orchestrated the successful launch and expansion of Converse's apparel offerings in the EMEA region

• Collaborated with cross-functional teams to develop market-specific product strategies and supply chain solutions

• Drove brand awareness and consumer engagement through targeted marketing and merchandising initiatives

Education

• Bachelor of Science in Textile Engineering, University of Massachusetts Lowell

Areas of Expertise

• Apparel product development and innovation

• Material science and technical fabric applications

• Global supply chain management and logistics

• Cross-functional team leadership and collaboration

• Brand strategy and consumer insights

Professional Impact

• Spearheaded the development of Converse's first gender-neutral apparel line, contributing to the brand's inclusive ethos and market relevance

• Introduced innovative stretch-based apparel solutions that enhanced product performance and comfort, driving increased customer satisfaction

• Consistently delivered on-time, on-budget product launches, contributing to Converse's and NOBULL's revenue growth and market share expansion

Conclusion

Sela Erbatur's extensive experience in the sportswear and lifestyle apparel industries, combined with her strategic vision, technical expertise, and collaborative leadership style, positions her as a valuable asset in driving the continued growth and evolution of NOBULL's apparel offerings. Her unwavering commitment to innovation and her ability to translate brand identity into commercially successful products make her a compelling leader in the dynamic and ever-changing apparel landscape.