Selena Ching

VP Strategy Director

Selena Ching is an accomplished strategy and business development executive with over 15 years of experience driving growth and innovation across various industries. As the VP Strategy Director at Gigantic Playground and Create160, she leverages her strategic expertise to guide her clients in shaping their long-term vision and implementing transformative initiatives.

Professional Overview

Selena specializes in developing and executing comprehensive strategic plans that align with her clients' business objectives. With a strong background in both traditional and digital marketing, she excels at identifying new opportunities, optimizing operational efficiency, and navigating complex market dynamics to drive sustainable success.

Experience Summary

Current Roles

VP Strategy Director, Gigantic Playground (2024-Present)

• Providing strategic direction and oversight for the agency's diverse portfolio of clients

• Collaborating with cross-functional teams to develop and implement innovative, data-driven solutions

• Driving the agency's growth and expansion into new market segments

VP Strategy Director, Create160 (2019-Present)

• Responsible for formulating and executing impactful strategies that propel the agency's clients to the forefront of their respective industries

• Optimizing workflows and operational processes to enhance efficiency and profitability

• Spearheading the development of new service offerings to meet evolving client needs

Career Progression

Prior to her current roles, Selena held the position of VP Strategy Director at Valtech and Combo©, where she demonstrated her ability to navigate complex business challenges and deliver transformative results. She also gained valuable experience in senior strategy and marketing roles at FIG, The Brooklyn Brothers, and McCann New York, showcasing her versatility and adaptability across various industry verticals.

Academic Background

Selena holds a Bachelor of Arts degree in Marketing and Communications from the University of California, Berkeley, where she graduated with honors.

Areas of Expertise

• Strategic planning and execution

• Business development and growth strategy

• Digital transformation and innovation

• Market analysis and competitive intelligence

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Selena has spearheaded numerous high-profile initiatives that have yielded measurable results for her clients. Notable achievements include:

• Driving a 25% increase in revenue for a leading fintech startup through the implementation of a comprehensive digital marketing strategy

• Developing a groundbreaking go-to-market plan that enabled a major healthcare organization to expand its service offerings and capture a significant market share

• Overseeing the successful rebranding and repositioning of a prominent non-profit organization, resulting in a 35% boost in donor engagement and funding

Conclusion

Selena Ching is a seasoned strategy expert with a proven track record of delivering transformative results for her clients. With her deep industry knowledge, analytical problem-solving skills, and collaborative leadership style, she is poised to continue driving innovation and shaping the future of the organizations she serves.