Selina Heiska
Vice President, Customer Experience | Oslo, Norway
Professional Overview
Selina Heiska is an accomplished customer experience executive with a proven track record of driving digital transformation and enhancing brand loyalty. As the Vice President of Customer Experience at reMarkable, she is responsible for spearheading the company's customer-centric initiatives, leveraging her expertise in strategy, brand management, and digital customer experience design.
Experience Summary
Current Role
As the Vice President of Customer Experience at reMarkable, Selina oversees the strategic development and optimization of the company's customer journey. She is responsible for aligning customer needs with business objectives, implementing data-driven insights to enhance the user experience, and fostering a culture of customer-centricity across the organization. Under her leadership, reMarkable has seen a significant improvement in customer satisfaction and retention.
Career Progression
Prior to her current role, Selina held various senior positions in the telecommunications and insurance industries. As the Director of Strategy and Commercial Projects at Telenor, she was instrumental in shaping the company's strategic direction and driving key commercial initiatives. Before that, she served as the Vice President of Brand and Customer Experience at Telenor, where she led the transformation of the company's customer-facing operations and digital platforms.
Selina's diverse background also includes roles as the Director of Marketing, Online Sales, and Customer Experience at LähiTapiola, and the Vice President of Digital Transformation at Wärtsilä. She has consistently demonstrated her ability to navigate complex business environments and deliver measurable results.
Academic Background
Selina holds a Master's degree in Business Administration from the University of Helsinki, where she specialized in marketing and digital strategy.
Areas of Expertise
- Customer experience strategy and design
- Digital transformation and omnichannel integration
- Brand management and marketing
- Data-driven decision making and analytics
- Cross-functional leadership and team building
Professional Impact
Throughout her career, Selina has been recognized for her ability to drive significant business impact. At Telenor, she spearheaded the development of a groundbreaking digital customer experience platform, resulting in a 25% increase in customer satisfaction and a 15% reduction in support costs. At LähiTapiola, she led the implementation of a personalized online sales and service model, which contributed to a 20% growth in digital revenue.
Conclusion
Selina Heiska's extensive experience in customer experience management, combined with her strategic vision and leadership skills, make her a valuable asset in the digital age. As the Vice President of Customer Experience at reMarkable, she is poised to continue her track record of driving innovation and enhancing customer loyalty within the technology sector.
