Selita Tolentino
Web Product Image Manager and Art Director (PDP Image Manager)
Professional Overview
Selita Tolentino is an experienced Web Product Image Manager and Art Director with a strong background in graphic design, interactive design, and visual merchandising. She specializes in creating visually compelling product imagery and artwork that enhances the customer experience and drives sales.
Experience Summary
Current Role
As the Web Product Image Manager and Art Director (PDP Image Manager) at Lakeshore Learning Materials, Selita is responsible for managing the end-to-end process of creating high-quality product images for the company's e-commerce platform. She leads a team of designers and photographers to ensure that all product images meet brand guidelines and customer expectations. Selita has been instrumental in driving a 20% increase in online sales through her strategic approach to product imagery.
Career Progression
Prior to her current role, Selita held the position of Interactive Designer and Coordinator at Lakeshore Learning Materials, where she played a key role in developing the company's digital marketing assets and user experience. Before that, she worked as a Graphic and Web Designer and Photo Retoucher at Blue Mango Creative, where she honed her skills in visual design and image manipulation. Selita has also gained valuable experience in the fashion industry, having worked as a Graphic Designer at St. John Knits and as a Part-Time Adjunct Faculty at the Chapman University Department of Art.
Academic Background
Selita holds a Bachelor of Fine Arts (BFA) in Graphic Design from Chapman University, where she developed a strong foundation in design principles and visual communication.
Areas of Expertise
- Web and digital product imagery
- Art direction and visual merchandising
- Graphic design and image manipulation
- Photography and photo retouching
- Team leadership and project management
Professional Impact
Selita's expertise in creating visually compelling product imagery has been instrumental in driving the success of Lakeshore Learning Materials' e-commerce platform. Her ability to translate brand identity into impactful visual assets has earned her recognition within the industry, and she has played a key role in several high-profile projects that have contributed to the company's overall growth and profitability.
Conclusion
With her exceptional design skills, strategic vision, and strong leadership abilities, Selita Tolentino is poised to continue making a significant impact in the world of web product imagery and digital marketing. Her commitment to excellence and her passion for creating visually engaging experiences make her a valuable asset to any organization.
